{"id":122305,"date":"2026-06-02T11:19:08","date_gmt":"2026-06-02T11:19:08","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/122305\/"},"modified":"2026-06-02T11:19:08","modified_gmt":"2026-06-02T11:19:08","slug":"minden-varakozasnal-nagyobb-bukta-var-a-mobilpiacra-iden","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/122305\/","title":{"rendered":"Minden v\u00e1rakoz\u00e1sn\u00e1l nagyobb bukta v\u00e1r a mobilpiacra id\u00e9n"},"content":{"rendered":"<p>M\u00e9lypontra, s\u0151t, ann\u00e1l is m\u00e9lyebbre \u00e9rkezhet id\u00e9n a glob\u00e1lis okostelefon-piac, melyet egyszerre sokkol a mem\u00f3riapiaci kr\u00edzis \u00e9s a k\u00f6zel-keleti h\u00e1bor\u00fab\u00f3l ered\u0151 geopolitikai, gazdas\u00e1gi helyzet. Az egyik legpatin\u00e1sabb piacelemz\u0151 c\u00e9g, a Counterpoint Research az \u00e9v els\u0151 \u00f6t h\u00f3napj\u00e1nak teljes\u00edtm\u00e9nye alapj\u00e1n m\u00e1r m\u00e1sodszorra korrig\u00e1lja lefel\u00e9 a sz\u00e1mokat azzal, hogy felt\u00e1p\u00e1szkod\u00e1sra j\u00f3 es\u00e9llyel 2028-t\u00f3l lehet csak sz\u00e1m\u00edtani.<\/p>\n<p>A piacelemz\u0151 h\u00e9tf\u0151n k\u00f6zz\u00e9tett <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/2026-smartphone-shipments-to-post-worst-annual-decline-on-record-as-memory-crisis-and-geopolitical-shocks-converge\" target=\"_blank\" rel=\"noopener nofollow\">el\u0151rejelz\u00e9se<\/a> szerint 2026-ban legjobb esetben csak 1,08 milli\u00e1rd okostelefon fogyhat majd glob\u00e1lisan, ami eddig soha nem l\u00e1tott m\u00e9rt\u00e9k\u0171, 13,9%-os visszaes\u00e9st jelenthet az egy \u00e9vvel kor\u00e1bbi \u00e1llapothoz k\u00e9pest. A v\u00e1llalat ezzel korrig\u00e1lja a febru\u00e1rban kiadott, m\u00e1r akkor is sokkol\u00f3nak hat\u00f3 12,4%-os m\u00ednuszt mutat\u00f3 el\u0151rejelz\u00e9s\u00e9t arra hivatkozva, hogy a mem\u00f3riapiacon az\u00f3ta tov\u00e1bb fokoz\u00f3dott a kereslet-k\u00edn\u00e1lati oldal \u00e9les elv\u00e1l\u00e1sa egym\u00e1st\u00f3l, illetve nem b\u00edzik a piac a gyors b\u00e9kek\u00f6t\u00e9sben az ir\u00e1ni h\u00e1bor\u00fa eset\u00e9ben.<\/p>\n<p>&#13;<\/p>\n<p style=\"text-align: left;\">A visszaes\u00e9s m\u00e9rt\u00e9k\u00e9t j\u00f3l jelzi, hogy a historikus adatok szerint utolj\u00e1ra 2013-ban adtak el annyi okostelefont a vil\u00e1gon, mint amekkora \u00e9rt\u00e9kes\u00edt\u00e9si volumenre most sz\u00e1m\u00edt a piackutat\u00f3.<\/p>\n<p>&#13;<\/p>\n<p>A Counterpoint Research ugyanakkor kitart azon kor\u00e1bbi progn\u00f3zisa mellett, hogy a piacot minden eddigin\u00e9l jobban nyomaszt\u00f3 k\u00f6r\u00fclm\u00e9nyek legink\u00e1bb az als\u00f3-k\u00f6z\u00e9pszegmensben fogj\u00e1k \u00e9reztetni hat\u00e1sukat, ahol a gy\u00e1rt\u00f3knak \u00fagy k\u00e9ne bel\u0151ni\u00fck az \u00e1rakat, hogy az a saj\u00e1t, drasztikusan megn\u0151tt beker\u00fcl\u00e9si k\u00f6lts\u00e9geiket legal\u00e1bb r\u00e9szben ellens\u00falyozza, ek\u00f6zben azonban ne vesz\u00edts\u00e9k el t\u00f6megesen a legink\u00e1bb \u00e1r\u00e9rz\u00e9keny v\u00e1s\u00e1rl\u00f3ikat.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/06\/counterpoint_smartphone_2026_update.jpg\" alt=\"counterpoint_smartphone_2026_update\"\/><\/p>\n<p>Egyes, legink\u00e1bb kisebb szerepl\u0151knek a k\u00f6vetkez\u0151 h\u00f3napok, sz\u0171k egy \u00e9v val\u00f3s\u00e1got \u00e9let-hal\u00e1l harcot jelenthet majd, m\u00edg a nagyobb, az ell\u00e1t\u00e1si l\u00e1nc turbulenci\u00e1inak az eleve j\u00f3val nagyobb v\u00e1s\u00e1rl\u00f3erej\u00fck miatt kev\u00e9sb\u00e9 kitett gy\u00e1rt\u00f3k ha nem is egyetlen karcol\u00e1s, de komolyabb k\u00e1rok n\u00e9lk\u00fcl \u00e1tv\u00e9szelhetik az id\u0151szakot.<\/p>\n<p>Ami a f\u00e9lvezet\u0151ipari megrendel\u00e9si id\u0151intervallumok \u00e9s volumen-el\u0151rejelz\u00e9sek alapj\u00e1n nagyj\u00e1b\u00f3l a j\u00f6v\u0151 \u00e9v m\u00e1sodik fel\u00e9ig biztosan kitart m\u00e9g, innen k\u00f6vetkezhet egy lassabb kil\u00e1bal\u00e1s &#8211; a Counterpoint jelenleg azzal sz\u00e1mol, hogy az okostelefon-piac volumene j\u00f6v\u0151re 3%-kal n\u0151het majd, ez ut\u00e1n pedig beindulhat egy \u00fajabb technol\u00f3giai v\u00e1lt\u00e1s a szegmensben, mely a 6G-h\u00e1l\u00f3zatok kereskedelmi rajtj\u00e1val \u00e9s az AI-nat\u00edv k\u00e9sz\u00fcl\u00e9kek megjelen\u00e9s\u00e9vel ism\u00e9t l\u00f6k\u00e9st adhat az elad\u00e1soknak.<\/p>\n","protected":false},"excerpt":{"rendered":"M\u00e9lypontra, s\u0151t, ann\u00e1l is m\u00e9lyebbre \u00e9rkezhet id\u00e9n a glob\u00e1lis okostelefon-piac, melyet egyszerre sokkol a mem\u00f3riapiaci kr\u00edzis \u00e9s a&hellip;\n","protected":false},"author":2,"featured_media":122306,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[39126,644,44,42,40,43,41,3110,3111,3816,20812,121,120,125,122,124,123],"class_list":["post-122305","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tudomany-es-technologia","tag-counterpoint","tag-elorejelzes","tag-hu","tag-hungarian","tag-hungary","tag-magyar","tag-magyarorszag","tag-mobiltelefon","tag-okostelefon","tag-piac","tag-research","tag-science","tag-science-technology","tag-technologia","tag-technology","tag-tudomany","tag-tudomany-es-technologia"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/122305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=122305"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/122305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/122306"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=122305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=122305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=122305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}