{"id":147370,"date":"2026-06-22T23:28:32","date_gmt":"2026-06-22T23:28:32","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/147370\/"},"modified":"2026-06-22T23:28:32","modified_gmt":"2026-06-22T23:28:32","slug":"eletstilus-mas-lesz-a-kfc-arculata-de-az-ezredes-marad","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/147370\/","title":{"rendered":"\u00c9let+St\u00edlus: M\u00e1s lesz a KFC arculata, de az ezredes marad"},"content":{"rendered":"<p>A KFC elind\u00edtotta t\u00f6rt\u00e9net\u00e9nek egyik legnagyobb glob\u00e1lis arculatv\u00e1lt\u00e1s\u00e1t, amelynek c\u00e9lja a m\u00e1rka legismertebb elemeinek moderniz\u00e1l\u00e1sa \u00e9s kiemel\u00e9se volt. A Jones Knowles Ritchie (JKR) \u00fcgyn\u00f6ks\u00e9g \u00e1ltal tervezett rebranding nem radik\u00e1lis v\u00e1ltoztat\u00e1sokra \u00e9p\u00fcl, hanem a hagyom\u00e1nyok tiszteletben tart\u00e1s\u00e1val, azok korszer\u0171 form\u00e1ban t\u00f6rt\u00e9n\u0151 \u00fajragondol\u00e1s\u00e1ra.<\/p>\n<p>A KFC arculat \u00e1talakul\u00e1s\u00e1nak k\u00f6z\u00e9ppontj\u00e1ban a KFC ikonikus v\u00f6dre, a \u201ebucket\u201d \u00e1ll, amely a m\u00e1rka vizu\u00e1lis identit\u00e1s\u00e1nak egyik legfontosabb elemek\u00e9nt kapott hangs\u00falyt \u2013 id\u00e9zi a szakmai magyar\u00e1zatot a <a href=\"https:\/\/www.blikk.hu\/gazdasag\/vasarlas\/kfc-gyorsetterem-arculatvaltas-logo\/wpyqfz7\" target=\"_blank\" rel=\"nofollow noopener\">Blikk<\/a>.<\/p>\n<p>A KFC log\u00f3ja is finomhangol\u00e1son esett \u00e1t. Sanders ezredes, a m\u00e1rka ikonikus alakja tov\u00e1bbra is k\u00f6zponti szerepet t\u00f6lt be, \u00e1m a k\u00f6r\u00fcl\u00f6tte l\u00e9v\u0151 grafikai elemek letisztultabb\u00e1 \u00e9s modernebb\u00e9 v\u00e1ltak. A tipogr\u00e1fia szint\u00e9n meg\u00fajult.<\/p>\n<p>Az arculatv\u00e1lt\u00e1ssal p\u00e1rhuzamosan a KFC \u00faj term\u00e9kekkel \u00e9s \u00e9tteremkoncepci\u00f3kkal is igyekszik megsz\u00f3l\u00edtani a fiatalabb gener\u00e1ci\u00f3kat. Az \u00e1talakul\u00e1s t\u00f6bb mint 150 orsz\u00e1gban val\u00f3sul meg.<\/p>\n<p>A gyors\u00e9ttereml\u00e1nc az 1930-as \u00e9vekben indult, amikor Harland Sanders ezredes egy corbini benzink\u00faton kezdett el s\u00fclt csirk\u00e9t \u00e1rulni. <\/p>\n","protected":false},"excerpt":{"rendered":"A KFC elind\u00edtotta t\u00f6rt\u00e9net\u00e9nek egyik legnagyobb glob\u00e1lis arculatv\u00e1lt\u00e1s\u00e1t, amelynek c\u00e9lja a m\u00e1rka legismertebb elemeinek moderniz\u00e1l\u00e1sa \u00e9s kiemel\u00e9se volt.&hellip;\n","protected":false},"author":2,"featured_media":147371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[8],"tags":[1653,42,13244,43,34,94,93,92],"class_list":["post-147370","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vilag","tag-gasztronomia","tag-hungarian","tag-kfc","tag-magyar","tag-news","tag-vilag","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116796359008209007","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/147370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=147370"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/147370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/147371"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=147370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=147370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=147370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}