{"id":20279,"date":"2026-03-09T11:45:07","date_gmt":"2026-03-09T11:45:07","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/20279\/"},"modified":"2026-03-09T11:45:07","modified_gmt":"2026-03-09T11:45:07","slug":"index-kulfold-ilyen-meg-nem-volt-valami-nagyon-furcsara-ebredtek-a-britek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/20279\/","title":{"rendered":"Index – K\u00fclf\u00f6ld – Ilyen m\u00e9g nem volt, valami nagyon furcs\u00e1ra \u00e9bredtek a britek"},"content":{"rendered":"

\n Olvas\u00f3nk Angli\u00e1b\u00f3l k\u00fcld\u00f6tt fot\u00f3t egy \u00fajs\u00e1gos \u00e1llv\u00e1nyr\u00f3l, amelyen a napilapok l\u00e1tv\u00e1nya els\u0151re eg\u00e9szen megh\u00f6kkent\u0151. A brit napilapok c\u00edmlapj\u00e1n ugyanis valami eg\u00e9szen m\u00e1s jelent meg, mint amit az ember egy \u00e1lmos h\u00e9tf\u0151 reggelen v\u00e1rna. <\/p>\n

Egy Angli\u00e1ban \u00e9l\u0151 olvas\u00f3nk fot\u00f3t k\u00fcld\u00f6tt szerkeszt\u0151s\u00e9g\u00fcnknek egy brit Tesco \u00e1ruh\u00e1zb\u00f3l, ahol az \u00fajs\u00e1gos polc el\u0151tt \u00e1llva szokatlan dologra lett figyelmes. A k\u00e9pen t\u00f6bb brit napilap \u2013 k\u00f6zt\u00fck a Daily Mirror \u00e9s a Daily Express \u2013 friss p\u00e9ld\u00e1nyai sorakoznak, \u00e1m a megszokott c\u00edmlapok helyett mindegyiken ugyanaz a grafika l\u00e1that\u00f3.<\/p>\n

A napilapok els\u0151 oldal\u00e1t ugyanis egy rekl\u00e1m foglalja el. A bor\u00edt\u00f3n egy k\u00e9zzel \u00edrt \u00fczenet szerepel: \u201eNeed anything from Tesco?\u201d, vagyis magyarul nagyj\u00e1b\u00f3l \u201eSz\u00fcks\u00e9ged van valamire a Tesc\u00f3b\u00f3l?\u201d.<\/p>\n

A fot\u00f3 alapj\u00e1n a rekl\u00e1m t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 \u00fajs\u00e1g p\u00e9ld\u00e1ny\u00e1n is megjelent, \u00edgy a klasszikus c\u00edmlapok \u2013 amelyek rendszerint a nap legfontosabb h\u00edreit emelik ki \u2013 gyakorlatilag elt\u0171ntek az \u00fajs\u00e1gos \u00e1llv\u00e1nyr\u00f3l.\u00a0A jelens\u00e9g nem v\u00e9letlen:\u00a0a Tesco nemr\u00e9g \u00faj kamp\u00e1nyt ind\u00edtott a brit piacon<\/a>. Az \u00e1ruh\u00e1zl\u00e1nc t\u00f6bb mint h\u00e1rom \u00e9vtizede haszn\u00e1lja az \u201eEvery Little Helps\u201d szlogent, amely 1993 \u00f3ta a m\u00e1rka egyik legismertebb \u00fczenete. A mostani marketingkamp\u00e1ny azonban egy \u00faj k\u00e9rd\u00e9ssel eg\u00e9sz\u00edti ki a j\u00f3l ismert jelmondatot: \u201eNeed Anything From Tesco?\u201d<\/p>\n

A v\u00e1llalat kor\u00e1bban hangs\u00falyozta, hogy nem teljes arculatv\u00e1lt\u00e1sr\u00f3l van sz\u00f3. Az Every Little Helps tov\u00e1bbra is a Tesco alap\u00fczenete marad, az \u00faj kamp\u00e1ny pedig ink\u00e1bb egy k\u00f6zvetlenebb hangv\u00e9tel\u0171 megsz\u00f3l\u00edt\u00e1s a v\u00e1s\u00e1rl\u00f3k fel\u00e9.<\/p>\n

\"Index.hu<\/p>\n

K\u00f6vesse az Indexet Facebookon is!<\/p>\n

<\/p>\n

K\u00f6vetem!
\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Olvas\u00f3nk Angli\u00e1b\u00f3l k\u00fcld\u00f6tt fot\u00f3t egy \u00fajs\u00e1gos \u00e1llv\u00e1nyr\u00f3l, amelyen a napilapok l\u00e1tv\u00e1nya els\u0151re eg\u00e9szen megh\u00f6kkent\u0151. A brit napilapok c\u00edmlapj\u00e1n…\n","protected":false},"author":2,"featured_media":20280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[8736,151,152,42,10897,64,43,10898,10899,34,10896,94,93,92],"class_list":{"0":"post-20279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vilag","8":"tag-brit","9":"tag-ce-femina","10":"tag-ce-napi","11":"tag-hungarian","12":"tag-index","13":"tag-kulfold","14":"tag-magyar","15":"tag-napilap","16":"tag-need-anything-from-tesco-kampany","17":"tag-news","18":"tag-olvaso","19":"tag-vilag","20":"tag-world","21":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116199052080089271","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/20279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=20279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/20279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/20280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=20279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=20279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=20279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}