{"id":204901,"date":"2026-08-12T02:24:10","date_gmt":"2026-08-12T02:24:10","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/204901\/"},"modified":"2026-08-12T02:24:10","modified_gmt":"2026-08-12T02:24:10","slug":"az-rtl-kozzetette-elso-feleves-eredmenyet-nem-akarmilyen-szamok-erkeztek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/204901\/","title":{"rendered":"Az RTL k\u00f6zz\u00e9tette els\u0151 f\u00e9l\u00e9ves eredm\u00e9ny\u00e9t, nem ak\u00e1rmilyen sz\u00e1mok \u00e9rkeztek"},"content":{"rendered":"

A Sky Deutschland integr\u00e1ci\u00f3ja j\u00fanius 1-j\u00e9vel z\u00e1rult le, \u00edgy az els\u0151 f\u00e9l\u00e9ves jelent\u00e9s<\/a> m\u00e1r tartalmazza a n\u00e9met piac meghat\u00e1roz\u00f3 szerepl\u0151j\u00e9nek egyhavi eredm\u00e9nyeit is.<\/p>\n

A csoportszint\u0171 korrig\u00e1lt \u00fczemi eredm\u00e9ny (EBITA) jelent\u0151sen, 239 milli\u00f3 eur\u00f3ra emelkedett a tavalyi 160 milli\u00f3hoz k\u00e9pest.<\/p>\n

<\/p>\n

\"Quality<\/p>\n

<\/a><\/p>\n

\n hirdet\u00e9s<\/p>\n

X<\/p>\n

A jelent\u00e9s egyik legfontosabb m\u00e9rf\u00f6ldk\u00f6ve, hogy az RTL streaming \u00fczlet\u00e1ga<\/a> v\u00e9gre nyeres\u00e9gess\u00e9 v\u00e1lt. Az RTL+ \u00e9s az M6+ el\u0151fizet\u0151inek sz\u00e1ma \u00e9ves szinten t\u00f6bb mint 20 sz\u00e1zal\u00e9kkal b\u0151v\u00fclt, el\u00e9rve a 8,7 milli\u00f3t, mik\u00f6zben a szegmens bev\u00e9telei 27,2 sz\u00e1zal\u00e9kkal ugrottak meg. A ter\u00fclet 31 milli\u00f3 eur\u00f3s korrig\u00e1lt \u00fczemi nyeres\u00e9get termelt az \u00e9v els\u0151 fel\u00e9ben, a menedzsment pedig jelent\u0151sen megemelte \u00e9ves v\u00e1rakoz\u00e1sait: a kor\u00e1bbi, maximum 50 milli\u00f3 eur\u00f3s c\u00e9llal szemben imm\u00e1r 100 milli\u00f3 eur\u00f3s profitot v\u00e1rnak a streaming \u00fczlet\u00e1gt\u00f3l 2026 v\u00e9g\u00e9re.<\/p>\n

A csoport teljes hirdet\u00e9si \u00e1rbev\u00e9tele az els\u0151 f\u00e9l\u00e9vben 1 395 milli\u00f3 eur\u00f3t tett ki. B\u00e1r a hagyom\u00e1nyos telev\u00edzi\u00f3s hirdet\u00e9si piac 4 sz\u00e1zal\u00e9kos visszaes\u00e9st mutatott (977 milli\u00f3 eur\u00f3), a digit\u00e1lis rekl\u00e1mbev\u00e9telek 10,9 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9ssel (255 milli\u00f3 eur\u00f3) ellens\u00falyozt\u00e1k ezt a trendet, a r\u00e1di\u00f3s \u00e9s nyomtatott hirdet\u00e9sek pedig tov\u00e1bbi 163 milli\u00f3 eur\u00f3t tettek hozz\u00e1 az eredm\u00e9nyhez. Az eredm\u00e9nyeket n\u00e9mileg terhelt\u00e9k a Groupe M6 magasabb programk\u00f6lts\u00e9gei a 2026-os labdar\u00fag\u00f3-vil\u00e1gbajnoks\u00e1g miatt, \u00e1m a csoport telev\u00edzi\u00f3s div\u00edzi\u00f3i \u00edgy is n\u00f6velni tudt\u00e1k piaci r\u00e9szesed\u00e9s\u00fcket. K\u00fcl\u00f6n kiemelend\u0151 a terjeszt\u00e9si bev\u00e9telek k\u00f6zel 10 sz\u00e1zal\u00e9kos emelked\u00e9se, amelyben az RTL Deutschland mellett az RTL Magyarorsz\u00e1g<\/a> teljes\u00edtm\u00e9nye j\u00e1tszott meghat\u00e1roz\u00f3 szerepet.<\/p>\n

\n A j\u00f6v\u0151re n\u00e9zve az RTL Csoport optimista:\n <\/p>\n

a Sky Deutschland teljes integr\u00e1ci\u00f3j\u00e1val a 2026-os \u00e9vre 7,1 \u00e9s 7,2 milli\u00e1rd eur\u00f3 k\u00f6z\u00f6tti rekordbev\u00e9telt v\u00e1rnak. A c\u00e9gvezet\u00e9s meger\u0151s\u00edtette kor\u00e1bbi c\u00e9lkit\u0171z\u00e9seit, melyek szerint a korrig\u00e1lt \u00fczemi eredm\u00e9ny az \u00e9v v\u00e9g\u00e9re 725 milli\u00f3 eur\u00f3 k\u00f6r\u00fcl alakulhat, k\u00f6z\u00e9pt\u00e1von pedig az 1 milli\u00e1rd eur\u00f3s EBITA-c\u00e9l el\u00e9r\u00e9s\u00e9t t\u0171zt\u00e9k ki.<\/p>\n


\n \"Google\"
\n \u00c1ll\u00edtsd be, hogy az Economx az els\u0151k k\u00f6z\u00f6tt legyen a Google-tal\u00e1latokban!<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A Sky Deutschland integr\u00e1ci\u00f3ja j\u00fanius 1-j\u00e9vel z\u00e1rult le, \u00edgy az els\u0151 f\u00e9l\u00e9ves jelent\u00e9s m\u00e1r tartalmazza a n\u00e9met piac…\n","protected":false},"author":2,"featured_media":204902,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[110,56310,44,42,40,43,41,1051,1237,1504,111],"class_list":["post-204901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vallalkozas","tag-business","tag-feleves-eredmeny","tag-hu","tag-hungarian","tag-hungary","tag-magyar","tag-magyarorszag","tag-rtl","tag-streaming","tag-televizio","tag-vallalkozas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/117080166835793291","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/204901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=204901"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/204901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/204902"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=204901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=204901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=204901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}