{"id":212032,"date":"2026-08-17T22:44:07","date_gmt":"2026-08-17T22:44:07","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/212032\/"},"modified":"2026-08-17T22:44:07","modified_gmt":"2026-08-17T22:44:07","slug":"tul-zoldnek-mutatta-magat-a-coca-cola-meghatralt-a-gigaceg-a-magyar-hatosag-elott","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/212032\/","title":{"rendered":"T\u00fal \u201ez\u00f6ldnek\u201d mutatta mag\u00e1t a Coca-Cola? Megh\u00e1tr\u00e1lt a gigac\u00e9g a magyar hat\u00f3s\u00e1g el\u0151tt"},"content":{"rendered":"<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"cnh89\">A Coca-Cola csoport \u00e9s a Coca-Cola HBC Magyarorsz\u00e1g a <a href=\"https:\/\/gvh.hu\/sajtoszoba\/sajtokozlemenyek\/2026-os-sajtokozlemenyek\/atfogo-fenntarthatosagi-kampanyt-indit-a-coca-cola-a-gvh-eljarasanak-eredmenyekent\" target=\"_blank\" rel=\" noopener noreferrer nofollow\">Gazdas\u00e1gi Versenyhivatal elj\u00e1r\u00e1sa<\/a> nyom\u00e1n \u00e1tfog\u00f3 eduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt a PET-palackok \u00fajrahasznos\u00edt\u00e1s\u00e1r\u00f3l.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"abr9b\">A c\u00e9gek egy id\u0151re azt is v\u00e1llalt\u00e1k, hogy nem haszn\u00e1lj\u00e1k a Naturaqua term\u00e9kekn\u00e9l a \u201e100%-ban \u00fajrahasznos\u00edthat\u00f3\u201d kifejez\u00e9st.<\/p>\n<p>  <a rel=\"noopener nofollow\" href=\"https:\/\/indamediasales.hu\/2019\/06\/25\/quality_placement_minosegbiztositasi_tajekoztato_728\" target=\"_blank\" class=\"flex items-center\"><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.economx.hu\/neon\/static\/images\/brand\/quality_placement_logo.svg\" alt=\"Quality Placement\" width=\"150\" height=\"15\"\/><\/p>\n<p>  <\/a><\/p>\n<p>\n  hirdet\u00e9s<\/p>\n<p>    X<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"c07p7\">A GVH m\u00e9g 2024 nyar\u00e1n ind\u00edtott versenyfel\u00fcgyeleti elj\u00e1r\u00e1st a Coca-Cola t\u00f6bb v\u00e1llalkoz\u00e1s\u00e1val szemben a Naturaqua \u00e1sv\u00e1nyvizekhez kapcsol\u00f3d\u00f3 z\u00f6ld \u00e1ll\u00edt\u00e1sok miatt.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"c5rvk\">A versenyhat\u00f3s\u00e1g azt vizsg\u00e1lta, hogy a c\u00edmk\u00e9ken \u00e9s a kereskedelmi kommunik\u00e1ci\u00f3ban szerepl\u0151, t\u00f6bbek k\u00f6z\u00f6tt a \u201eHasznos\u00edts \u00fajra 100%-ban \u00fajrahasznos\u00edthat\u00f3 PET palack vagyok\u201d \u00e1ll\u00edt\u00e1sok megt\u00e9veszthett\u00e9k-e a fogyaszt\u00f3kat.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"4kr6h\">A c\u00e9gek az elj\u00e1r\u00e1s sor\u00e1n igazolt\u00e1k, hogy a vizsg\u00e1lt palackok, kupakok \u00e9s c\u00edmk\u00e9k technikai \u00e9rtelemben val\u00f3ban teljes m\u00e9rt\u00e9kben \u00fajrahasznos\u00edthat\u00f3k.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"60v41\">A GVH probl\u00e9m\u00e1ja azonban \u00e9ppen az volt, hogy a kommunik\u00e1ci\u00f3 ezt az egyetlen kedvez\u0151 tulajdons\u00e1got emelte ki, mik\u00f6zben nem t\u00e9rt ki a term\u00e9k \u00e9s a csomagol\u00e1s k\u00f6rnyezeti terheire. R\u00e1ad\u00e1sul a vizsg\u00e1lt id\u0151szakban Magyarorsz\u00e1gon a PET-palackok t\u00e9nyleges \u00fajrahasznos\u00edt\u00e1si ar\u00e1nya messze elmaradt a 100 sz\u00e1zal\u00e9kt\u00f3l.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"5oe5o\">A versenyhat\u00f3s\u00e1g szerint ez\u00e9rt felmer\u00fclt, hogy a kommunik\u00e1ci\u00f3 a val\u00f3s\u00e1gosn\u00e1l \u201ez\u00f6ldebb\u201d k\u00e9pet sugallt a teljes term\u00e9kr\u0151l. A <a href=\"https:\/\/www.economx.hu\/vallalatok\/2026\/07\/28\/egy-udito-amelyik-nem-tud-vesziteni-a-befektetok-toljak-is-bele-a-penzt\/\" target=\"_blank\" rel=\" noopener noreferrer nofollow\" data-link-preview=\"true\" data-og-title=\"Egy \u00fcd\u00edt\u0151, amelyik nem tud vesz\u00edteni: a befektet\u0151k tolj\u00e1k is bele a p\u00e9nzt\" data-og-description=\"A Coca-Cola negyed\u00e9ves bev\u00e9tele \u00e9s nyeres\u00e9ge is fel\u00fclm\u00falta az elemz\u0151i v\u00e1rakoz\u00e1sokat.\" data-og-image=\"https:\/\/www.economx.hu\/neon\/media\/images\/image1729754893.format-avif.max-600x400.avif\" data-og-image-small=\"https:\/\/www.economx.hu\/neon\/media\/images\/image1729754893.format-avif.max-370x278.avif\" data-og-column=\"V\u00e1llalatok\" data-og-tags=\"[&quot;V\\u00e1llalatok&quot;, &quot;coca-cola&quot;, &quot;negyed\\u00e9ves eredm\\u00e9ny&quot;, &quot;nyeres\\u00e9g&quot;, &quot;bev\\u00e9tel&quot;]\">Coca-Cola v\u00e1llalkoz\u00e1sai<\/a> ennek kezel\u00e9s\u00e9re r\u00e9szletes k\u00f6telezetts\u00e9gv\u00e1llal\u00e1si csomagot ny\u00fajtottak be, amelyet a GVH javaslatai alapj\u00e1n tov\u00e1bb b\u0151v\u00edtettek.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"96bv4\">Ennek r\u00e9szek\u00e9nt Magyarorsz\u00e1gon jelent\u0151s k\u00f6lts\u00e9gvet\u00e9s\u0171 rekl\u00e1mkamp\u00e1ny indul a kor\u00e1bban is haszn\u00e1lt \u201eHasznos\u00edts \u00fajra\u201d szlogenre \u00e9p\u00edtve.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"ael6h\">A kamp\u00e1ny nem egyszer\u0171en a Coca-Cola term\u00e9keire koncentr\u00e1l majd: a c\u00e9l a fogyaszt\u00f3k t\u00e1j\u00e9koztat\u00e1sa arr\u00f3l, hogyan tudj\u00e1k a gyakorlatban el\u0151seg\u00edteni a PET-palackok \u00fajrahasznos\u00edt\u00e1s\u00e1t, \u00e9s milyen k\u00f6rnyezetv\u00e9delmi, illetve fenntarthat\u00f3s\u00e1gi szempontokat \u00e9rdemes figyelembe venni\u00fck.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"d1d4d\">A c\u00e9gek emellett meghat\u00e1rozott ideig nem hivatkoznak a Naturaqua term\u00e9kek kapcs\u00e1n arra, hogy azok \u201e100%-ban \u00fajrahasznos\u00edthat\u00f3k\u201d.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"6kupq\">A GVH Versenytan\u00e1csa a v\u00e1llal\u00e1sokat \u00e9rdeminek \u00e9s el\u0151remutat\u00f3nak tal\u00e1lta, k\u00fcl\u00f6n\u00f6sen az eduk\u00e1ci\u00f3s kamp\u00e1ny v\u00e1rhat\u00f3 t\u00e1rsadalmi \u00e9s k\u00f6rnyezeti hat\u00e1sait \u00e9rt\u00e9kelte. Mivel a kamp\u00e1ny v\u00e1rhat\u00f3an valamennyi palackozott italra kiterjed\u0151 ismereteket ad majd, a hat\u00e1sai t\u00falmutathatnak a Naturaqua \u00e9s a Coca-Cola term\u00e9kein is.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"ekm14\">A versenyhat\u00f3s\u00e1g v\u00e9g\u00fcl jogs\u00e9rt\u00e9s meg\u00e1llap\u00edt\u00e1sa n\u00e9lk\u00fcl z\u00e1rta le az elj\u00e1r\u00e1st, ugyanakkor k\u00f6telezte a v\u00e1llalkoz\u00e1sokat a v\u00e1llalt int\u00e9zked\u00e9sek teljes\u00edt\u00e9s\u00e9re. Ezek v\u00e9grehajt\u00e1s\u00e1t k\u00e9s\u0151bb ut\u00f3vizsg\u00e1latban ellen\u0151rzi.<\/p>\n<p data-alignment=\"left\" class=\"text-left\" data-block-key=\"21cc1\">Ezzel a GVH mindh\u00e1rom, 2024-ben ind\u00edtott \u201ePET-palackos\u201d elj\u00e1r\u00e1s\u00e1t lez\u00e1rta. A Coca-Cola \u00fcgye el\u0151tt a Fonte Viva Kft. \u00e9s a Szentkir\u00e1lyi Magyarorsz\u00e1g Kft. ellen folytatott elj\u00e1r\u00e1sok is hasonl\u00f3 eduk\u00e1ci\u00f3s \u00e9s korrekci\u00f3s v\u00e1llal\u00e1sokkal z\u00e1rultak.<\/p>\n<p><a href=\"https:\/\/google.com\/preferences\/source?q=https%3A\/\/www.economx.hu\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"!flex !items-center !gap-5 !py-2 !px-3 w-full !rounded-xl !font-bold cursor-pointer !no-underline relative !bg-white !text-[#202124] !border !border-[#858585] dark:!bg-[#323232] dark:!text-white dark:border-none my-4 \" target=\"_blank\"><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.economx.hu\/neon\/static\/images\/favicons\/google_favicon.svg\" alt=\"Google\" class=\"shrink-0 w-7 h-7\"\/><br \/>\n  \u00c1ll\u00edtsd be, hogy az Economx az els\u0151k k\u00f6z\u00f6tt legyen a Google-tal\u00e1latokban!<\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A Coca-Cola csoport \u00e9s a Coca-Cola HBC Magyarorsz\u00e1g a Gazdas\u00e1gi Versenyhivatal elj\u00e1r\u00e1sa nyom\u00e1n \u00e1tfog\u00f3 eduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt a&hellip;\n","protected":false},"author":2,"featured_media":212033,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[2814,44,42,40,43,41,57715],"class_list":["post-212032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-magyarorszag","tag-coca-cola","tag-hu","tag-hungarian","tag-hungary","tag-magyar","tag-magyarorszag","tag-zold_hulladek"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/117113275796956697","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/212032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=212032"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/212032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/212033"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=212032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=212032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=212032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}