{"id":229475,"date":"2026-09-02T04:27:14","date_gmt":"2026-09-02T04:27:14","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/229475\/"},"modified":"2026-09-02T04:27:14","modified_gmt":"2026-09-02T04:27:14","slug":"telex-hosszu-nyuglodes-utan-tozsdere-lepett-a-shein-de-nagyon-nem-ugy-sikerult-ahogy-tervezte","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/229475\/","title":{"rendered":"Telex: Hossz\u00fa ny\u0171gl\u0151d\u00e9s ut\u00e1n t\u0151zsd\u00e9re l\u00e9pett a Shein, de nagyon nem \u00fagy siker\u00fclt, ahogy tervezte"},"content":{"rendered":"

\"B\u00e1n\u00e1ti<\/a><\/p>\n

\u00c1ll\u00edtsd be a Telexet megb\u00edzhat\u00f3 forr\u00e1snak!<\/p>\n

Esett a fast fashion-\u00f3ri\u00e1s Shein r\u00e9szv\u00e9nyeinek \u00e1rfolyama kedden, a c\u00e9g r\u00e9g\u00f3ta v\u00e1rt t\u0151zsdei deb\u00fct\u00e1l\u00e1sakor, \u00edrja a BBC<\/a>. A c\u00e9g Hongkongban ment t\u0151zsd\u00e9re. Kor\u00e1bban pr\u00f3b\u00e1lkozott az amerikai \u00e9s a brit t\u0151zsdei bevezet\u00e9ssel is, de Amerik\u00e1ban a munkak\u00f6r\u00fclm\u00e9nyekkel (a besz\u00e1ll\u00edt\u00f3i l\u00e1ncban felt\u00e9telezett k\u00e9nyszermunka) \u00e9s a c\u00e9g k\u00f6rnyezeti hat\u00e1saival kapcsolatos agg\u00e1lyok v\u00e9g\u00fcl megakad\u00e1lyozt\u00e1k a bevezet\u00e9st, m\u00edg a brit IPO-t v\u00e9g\u00fcl a k\u00ednai korm\u00e1ny nem enged\u00e9lyezte.<\/p>\n

A Sheint kor\u00e1bban 100 milli\u00e1rd doll\u00e1rra (mai \u00e1rfolyamon nagyj\u00e1b\u00f3l 32 ezer milli\u00e1rd forintra) \u00e9rt\u00e9kelt\u00e9k, a mostani bevezet\u00e9s alapj\u00e1n ennek most nagyj\u00e1b\u00f3l negyed\u00e9t, 26,3 milli\u00e1rd doll\u00e1rt \u00e9r. A BBC szerint a c\u00e9g r\u00e9szv\u00e9nyei a keresked\u00e9s kezdetekor nagyj\u00e1b\u00f3l 10 sz\u00e1zal\u00e9kkal estek, a csal\u00f3d\u00e1st kelt\u0151 t\u0151zsdei bevezet\u00e9s arra utal, hogy a piac nincs meggy\u0151z\u0151dve arr\u00f3l, hogy a 2008-ban K\u00edn\u00e1ban alap\u00edtott, ma szingap\u00fari k\u00f6zpont\u00fa c\u00e9g kor\u00e1bbi n\u00f6veked\u00e9se visszat\u00e9rhet.<\/p>\n

A Shein teljes\u00edtm\u00e9nye \u00e9s becs\u00fclt \u00e9rt\u00e9ke nagy m\u00e9rt\u00e9kben romlott az elm\u00falt \u00e9vekben<\/a>. A c\u00e9g \u00fczleti modellj\u00e9nek l\u00e9nyege az volt, hogy rengeteg adatb\u00f3l \u00e9s algoritmusok alapj\u00e1n gyorsan felismerte, mi az aktu\u00e1lis divat, majd ezeket nagyon olcs\u00f3n \u00e9s gyakran sil\u00e1ny min\u0151s\u00e9gben lem\u00e1soltatta k\u00ednai besz\u00e1ll\u00edt\u00f3kkal. Az elm\u00falt \u00e9vekben t\u00f6bb hasonl\u00f3 modell\u0171, a t\u00falfogyaszt\u00e1st \u00e9s gyors term\u00e9kcser\u00e9t \u00f6szt\u00f6nz\u0151 c\u00e9g is a Shein kih\u00edv\u00f3ja lett (p\u00e9ld\u00e1ul a Temu vagy a TikTok Shop), ezzel p\u00e1rhuzamosan pedig megsz\u0171nt az \u00f6sszes hasonl\u00f3 c\u00e9g v\u00e1mel\u0151nye Amerik\u00e1ban \u00e9s Eur\u00f3p\u00e1ban.<\/p>\n

Az \u00faj uni\u00f3s v\u00e1mszab\u00e1lyok \u00e9rtelm\u00e9ben j\u00falius 1-t\u0151l az EU-n k\u00edv\u00fcli online \u00e1ruh\u00e1zakb\u00f3l a 150 eur\u00f3 alatti \u00e9rt\u00e9k\u0171 csomagokban l\u00e9v\u0151 \u00e1ruf\u00e9les\u00e9gek ut\u00e1n 3 eur\u00f3s v\u00e1mot kell fizetni term\u00e9kkateg\u00f3ri\u00e1nk\u00e9nt<\/a>.<\/p>\n

Partnereinkt\u0151l<\/p>\n

\u00c1ll\u00edtsd be a Telexet megb\u00edzhat\u00f3 forr\u00e1snak!<\/p>\n

K\u00f6vess minket Facebookon is!<\/p>\n

Tov\u00e1bbi \u00e9l\u0151 \u00e1rfolyamok! <\/p>\n","protected":false},"excerpt":{"rendered":"\u00c1ll\u00edtsd be a Telexet megb\u00edzhat\u00f3 forr\u00e1snak! Esett a fast fashion-\u00f3ri\u00e1s Shein r\u00e9szv\u00e9nyeinek \u00e1rfolyama kedden, a c\u00e9g r\u00e9g\u00f3ta v\u00e1rt…\n","protected":false},"author":2,"featured_media":229476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[33],"tags":[15014,38,63,35,37,44,42,40,104,64,43,41,34,18054,13833,36,39],"class_list":["post-229475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hirek","tag-fast-fashion","tag-focimek","tag-gazdasag","tag-headlines","tag-hirek","tag-hu","tag-hungarian","tag-hungary","tag-kina","tag-kulfold","tag-magyar","tag-magyarorszag","tag-news","tag-shein","tag-temu","tag-top-stories","tag-vezeto-hirek"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/117199559110906659","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/229475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=229475"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/229475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/229476"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=229475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=229475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=229475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}