{"id":43801,"date":"2026-03-28T18:03:08","date_gmt":"2026-03-28T18:03:08","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/43801\/"},"modified":"2026-03-28T18:03:08","modified_gmt":"2026-03-28T18:03:08","slug":"mediafuture-marcomm-a-prada-nem-kampanyt-keszitett-tortenetet-mesel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/43801\/","title":{"rendered":"MediaFuture – MarComm – A Prada nem kamp\u00e1nyt k\u00e9sz\u00edtett \u2013 t\u00f6rt\u00e9netet mes\u00e9l"},"content":{"rendered":"

\n A Prada 2026-os Re-Nylon kamp\u00e1ny\u00e1ban a klasszikus divatfot\u00f3k hely\u00e9t \u00e1tveszi a dokumentarista, t\u00f6rt\u00e9netvez\u00e9relt tartalom.<\/p>\n

A Prada m\u00e1r 2019-ben \u00fajra\u00e9rtelmezte egyik legismertebb anyag\u00e1t a Re-Nylon projekttel<\/a>. Az eredetileg a hetvenes \u00e9vek v\u00e9g\u00e9n bemutatott, nem t\u00fal k\u00f6rnyezetbar\u00e1t nylon ma m\u00e1r tengeri m\u0171anyaghullad\u00e9kb\u00f3l \u00e9s textilhullad\u00e9kb\u00f3l \u00fajrafeldolgozott alapanyag, \u00e9s a m\u00e1rka fenntarthat\u00f3s\u00e1gi t\u00f6rekv\u00e9seinek k\u00f6zponti eleme.<\/p>\n

A 2026-os kamp\u00e1ny ezt a gondolatot viszi tov\u00e1bb, \u00e1m nem a megszokott divatkommunik\u00e1ci\u00f3s eszk\u00f6z\u00f6kkel. A m\u00e1rka Benedict Cumberbatch-et \u00e9s Letitia Wright-ot v\u00e1lasztotta a projekt arcainak, azonban nem klasszikus kamp\u00e1nyszerepl\u0151kk\u00e9nt. A Prada a National Geographic CreativeWorks-szel egy\u00fcttm\u0171k\u00f6d\u00e9sben k\u00e9t dokumentumfilmet k\u00e9sz\u00edtett, amelyek a SEA BEYOND program val\u00f3s hat\u00e1s\u00e1t mutatj\u00e1k be \u2013 az \u00f3ce\u00e1nv\u00e9delem \u00e9s eduk\u00e1ci\u00f3 t\u00e9m\u00e1j\u00e1n kereszt\u00fcl.<\/p>\n

A Prada Re-Nylon kamp\u00e1ny k\u00f6z\u00e9ppontj\u00e1ban k\u00e9t dokumentumfilm \u00e1ll: Cumberbatch \u00e9s Wright ezeken a k\u00fcl\u00f6nleges helysz\u00edneken jelennek meg, finoman \u00f6sszekapcsolva a mozg\u00f3k\u00e9p \u00e9s az \u00e1ll\u00f3k\u00e9p t\u00f6rt\u00e9netmes\u00e9l\u00e9s\u00e9t. Az \u00f3ce\u00e1n a kamp\u00e1ny l\u00e9nyegi elem\u00e9v\u00e9 v\u00e1lik: minden egyes k\u00e9pen t\u00fall\u00e9p a puszta h\u00e1tt\u00e9r szerep\u00e9n, \u00e9s saj\u00e1t jog\u00e1n v\u00e1lik f\u0151szerepl\u0151v\u00e9, folyamatos jelenl\u00e9t\u00e9vel \u00e9rz\u00e9keltetve az emberi cselekedetek okait \u00e9s k\u00f6vetkezm\u00e9nyeit<\/p>\n

\n – olvashat\u00f3 a PRADA k\u00f6zlem\u00e9ny\u00e9ben.\n <\/p>\n

A kamp\u00e1ny teh\u00e1t nem term\u00e9keket mutat be, hanem az emberi tev\u00e9kenys\u00e9g \u00e9s a term\u00e9szet kapcsolat\u00e1t, Cumberbatch \u00e9s Wright pedig nem a m\u00e1rka modelljei, hanem a t\u00f6rt\u00e9net narr\u00e1torai. Ez egy\u00e9rtelm\u0171 elmozdul\u00e1s a \u201ecampaign-first\u201d logik\u00e1t\u00f3l a \u201econtent-first\u201d ir\u00e1ny\u00e1ba; a Prada nem kamp\u00e1nyt k\u00e9sz\u00edt, hanem olyan tartalmat, amely \u00f6n\u00e1ll\u00f3 m\u00e9diaterm\u00e9kk\u00e9nt is m\u0171k\u00f6dik.<\/p>\n

A Re-Nylon projekt a fenntarthat\u00f3s\u00e1gi kommunik\u00e1ci\u00f3 egyik legzseni\u00e1lisabb p\u00e9ld\u00e1ja. Organikusan illeszkedik a m\u00e1rka portf\u00f3li\u00f3j\u00e1ba, a h\u00edress\u00e9gek ilyen jelleg\u0171 alkalmaz\u00e1sa<\/a> pedig m\u00e9g hitelesebb\u00e9 teszi a brand t\u00f6rekv\u00e9seit.<\/p>\n","protected":false},"excerpt":{"rendered":"A Prada 2026-os Re-Nylon kamp\u00e1ny\u00e1ban a klasszikus divatfot\u00f3k hely\u00e9t \u00e1tveszi a dokumentarista, t\u00f6rt\u00e9netvez\u00e9relt tartalom. A Prada m\u00e1r 2019-ben…\n","protected":false},"author":2,"featured_media":43802,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[18794,110,44,42,40,1733,18795,43,41,833,14651,18796,111],"class_list":{"0":"post-43801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vallalkozas","8":"tag-benedict-cumberbatch","9":"tag-business","10":"tag-hu","11":"tag-hungarian","12":"tag-hungary","13":"tag-kampany","14":"tag-letitia-wright","15":"tag-magyar","16":"tag-magyarorszag","17":"tag-marcomm","18":"tag-prada","19":"tag-re-nylon","20":"tag-vallalkozas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116308122245005635","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/43801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=43801"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/43801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/43802"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=43801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=43801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=43801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}