{"id":44051,"date":"2026-03-28T23:28:07","date_gmt":"2026-03-28T23:28:07","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/44051\/"},"modified":"2026-03-28T23:28:07","modified_gmt":"2026-03-28T23:28:07","slug":"szembemegy-az-iparagi-trenddel-az-apple-es-tarol-kinaban","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/44051\/","title":{"rendered":"Szembemegy az ipar\u00e1gi trenddel az Apple, \u00e9s tarol K\u00edn\u00e1ban"},"content":{"rendered":"<p>\u00d3ri\u00e1si a verseny a k\u00ednai telefongy\u00e1rt\u00f3k \u00e9s az Apple k\u00f6z\u00f6tt, \u00e9s most \u00fagy t\u0171nik, ez ut\u00f3bbi \u00e1ll nyer\u00e9sre. A <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/China-Smartphone-Sales-Fall-2-Percent-YoY\" target=\"_blank\" rel=\"nofollow noopener\">Counterpoint Research<\/a> adatai szerint az Apple 23 sz\u00e1zal\u00e9kos \u00e9ves n\u00f6veked\u00e9st k\u00f6nyvelhetett el az iPhone-elad\u00e1sokban K\u00edn\u00e1ban 2026 els\u0151 kilenc het\u00e9ben. Ez messze fel\u00fclm\u00falja a helyi gy\u00e1rt\u00f3k teljes\u00edtm\u00e9ny\u00e9t, ami tulajdonk\u00e9ppen visszaes\u00e9s (az alkatr\u00e9sz\u00e1rak v\u00e1s\u00e1rl\u00f3kra h\u00e1r\u00edtott emelked\u00e9se k\u00f6vetkezt\u00e9ben). Janu\u00e1rban \u00e9s febru\u00e1rban n\u00e9gy sz\u00e1zal\u00e9kkal estek a k\u00ednai okostelefon-elad\u00e1sok (2025 hasonl\u00f3 id\u0151szak\u00e1hoz k\u00e9pest), nagyr\u00e9szt a gyenge kereslet \u00e9s a tavalyin\u00e1l gyeng\u00e9bben teljes\u00edt\u0151 hold\u00faj\u00e9vi prom\u00f3ci\u00f3s szezon miatt.<\/p>\n<p>A mem\u00f3riachipek \u00e1r\u00e1nak n\u00f6veked\u00e9se k\u00f6zepette\u00a0a k\u00ednai Android telefongy\u00e1rt\u00f3k, az OPPO \u00e9s a Vivo bejelentett\u00e9k, hogy ebben a h\u00f3napban \u00e1remel\u00e9st vezetnek be egyes megl\u00e9v\u0151 modellek eset\u00e9ben. A Counterpoint szerint ez a l\u00e9p\u00e9s r\u00e9szben az\u00e9rt t\u00f6rt\u00e9nt, hogy felm\u00e9rj\u00e9k a fogyaszt\u00f3k reakci\u00f3it az \u00faj term\u00e9kek bevezet\u00e9s\u00e9vel kapcsolatban, \u00e9s t\u00e1j\u00e9koztass\u00e1k \u0151ket a k\u00f6vetkez\u0151 gener\u00e1ci\u00f3s k\u00e9sz\u00fcl\u00e9kek \u00e1rair\u00f3l.<\/p>\n<p>Ek\u00f6zben az Apple val\u00f3sz\u00edn\u0171leg nem fogja k\u00f6vetni ezt a p\u00e9ld\u00e1t, ehelyett elnyeli a haszonkulcsra nehezed\u0151 nyom\u00e1s egy r\u00e9sz\u00e9t, \u00e9s a helyzetet felhaszn\u00e1lva potenci\u00e1lisan b\u0151v\u00edti piaci r\u00e9szesed\u00e9s\u00e9t. A Counterpoint azt is megeml\u00edtette, hogy az Apple ell\u00e1t\u00e1si l\u00e1nc feletti ellen\u0151rz\u00e9se jobb helyzetben van, mint a versenyt\u00e1rsai, ez\u00e9rt jobban k\u00e9pes ellen\u00e1llni a n\u00f6vekv\u0151 mem\u00f3riak\u00f6lts\u00e9geknek.<\/p>\n<p>Van az\u00e9rt egy k\u00ednai c\u00e9g, amelyiknek jobb a helyzete. A Huawei sokat profit\u00e1lhat abb\u00f3l, hogy a hazai besz\u00e1ll\u00edt\u00f3kra t\u00e1maszkodik, akik \u00e1ltal\u00e1ban kevesebbet k\u00e9rnek, mint a nemzetk\u00f6zi mem\u00f3riachip-gy\u00e1rt\u00f3k, ami k\u00f6lts\u00e9gpuffert biztos\u00edt a mem\u00f3ria\u00e1rak emelked\u00e9s\u00e9vel szemben. A Counterpoint arra is kit\u00e9rt, hogy azoknak a m\u00e1rk\u00e1knak, amelyek a bel\u00e9p\u0151 szint\u0171 modellekre t\u00e1maszkodnak a piaci r\u00e9szesed\u00e9s\u00fck n\u00f6vel\u00e9se \u00e9rdek\u00e9ben, jelent\u0151s r\u00f6vid t\u00e1v\u00fa vesztes\u00e9gekkel kell szembe n\u00e9zni\u00fck.<\/p>\n<p>A mem\u00f3ria\u00e1rak emelked\u00e9se v\u00e1rhat\u00f3an az eg\u00e9sz \u00e9vben kitart. A kutat\u00f3c\u00e9g arra sz\u00e1m\u00edt, hogy a k\u00ednai okostelefon-piac az elk\u00f6vetkez\u0151 h\u00f3napokban is nyom\u00e1s alatt marad. V\u00e1ltoz\u00e1s csak j\u00faniusban v\u00e1rhat\u00f3, amikor megtartj\u00e1k a t\u00f6bb hetes 618 bev\u00e1s\u00e1rl\u00f3i fesztiv\u00e1lt, a ny\u00e1ri black fridayt K\u00edn\u00e1ban.<\/p>\n<p>Ha m\u00e1skor is tudni szeretne hasonl\u00f3 dolgokr\u00f3l, l\u00e1jkolja <a href=\"https:\/\/www.facebook.com\/hvg.tech\" target=\"_blank\" rel=\"nofollow noopener\">a HVG Tech rovat\u00e1nak Facebook-oldal\u00e1t<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00d3ri\u00e1si a verseny a k\u00ednai telefongy\u00e1rt\u00f3k \u00e9s az Apple k\u00f6z\u00f6tt, \u00e9s most \u00fagy t\u0171nik, ez ut\u00f3bbi \u00e1ll nyer\u00e9sre.&hellip;\n","protected":false},"author":2,"featured_media":44052,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3792,1019,18854,42,43,34,3111,18853,629,94,93,92],"class_list":{"0":"post-44051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vilag","8":"tag-android","9":"tag-apple","10":"tag-counterpoint-research","11":"tag-hungarian","12":"tag-magyar","13":"tag-news","14":"tag-okostelefon","15":"tag-okostelefon-hirek","16":"tag-tech","17":"tag-vilag","18":"tag-world","19":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116309400093617973","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/44051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=44051"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/44051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/44052"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=44051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=44051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=44051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}