{"id":76355,"date":"2026-04-25T04:43:16","date_gmt":"2026-04-25T04:43:16","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/76355\/"},"modified":"2026-04-25T04:43:16","modified_gmt":"2026-04-25T04:43:16","slug":"index-tech-tudomany-totalisan-atalakul-a-magyarok-egyik-kedvenc-kavemarkaja","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/76355\/","title":{"rendered":"Index &#8211; Tech-Tudom\u00e1ny &#8211; Tot\u00e1lisan \u00e1talakul a magyarok egyik kedvenc k\u00e1v\u00e9m\u00e1rk\u00e1ja"},"content":{"rendered":"<p id=\"docs-internal-guid-e4abf7d2-7fff-4fc7-8c04-3a3851f4b36e\">A legl\u00e1tv\u00e1nyosabb v\u00e1ltoz\u00e1s a v\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1ban \u00e9rhet\u0151 tetten. A Nespresso \u00faj glob\u00e1lis m\u00e1rkanagyk\u00f6vete a t\u00f6bbsz\u00f6r\u00f6s Grammy-d\u00edjas pop\u00e9nekes, Dua Lipa lett. B\u00e1r a m\u00e1rka arcak\u00e9nt az elm\u00falt \u00e9vtizedekben egybeforrt George Clooney neve a Nespress\u00f3val, a leg\u00fajabb rekl\u00e1mfilmben a sz\u00edn\u00e9sz m\u00e1r csak egy r\u00f6vid, jelk\u00e9pes cameo erej\u00e9ig t\u0171nik fel. R\u00e1ad\u00e1sul az ikonikuss\u00e1 v\u00e1lt \u201eWhat else?\u201d (azaz \u201eMi m\u00e1s?\u201d) szlogent is imm\u00e1r az \u00e9nekesn\u0151 viszi tov\u00e1bb, enyh\u00e9n m\u00f3dos\u00edtott jelent\u00e9ssel. A l\u00e9nyeg ezent\u00fal m\u00e1r nem azon van, hogy a Nespresso az egy\u00e9rtelm\u0171 v\u00e1laszt\u00e1s (Nespresso, h\u00e1t mi m\u00e1s?), hanem azon, hogy h\u00e1nyf\u00e9le k\u00e1v\u00e9t k\u00edn\u00e1lnak (Mi m\u00e1st tudok m\u00e9g kipr\u00f3b\u00e1lni?).<\/p>\n<p>A l\u00e9p\u00e9s ipar\u00e1gi szempontb\u00f3l egy\u00e9bk\u00e9nt eg\u00e9szen logikus: a Nespresso ezzel a gener\u00e1ci\u00f3v\u00e1lt\u00e1ssal egy\u00e9rtelm\u0171en a fiatalabb gener\u00e1ci\u00f3t \u00e9s a trendk\u00f6vet\u0151 k\u00e1v\u00e9fogyaszt\u00f3kat igyekszik megsz\u00f3l\u00edtani.<\/p>\n<p>                        Hardveresen is meg\u00fajulnak<\/p>\n<p>A marketingkamp\u00e1ny mellett a hardveres k\u00edn\u00e1lat is friss\u00fcl. Sajt\u00f3t\u00e1j\u00e9koztat\u00f3jukon a v\u00e1llalat bemutatta leg\u00fajabb otthoni k\u00e1v\u00e9g\u00e9p\u00e9t, a Vertuo Up modellt. A specifik\u00e1ci\u00f3k alapj\u00e1n a g\u00e9p a k\u00e9nyelmet \u00e9s a gyorsas\u00e1got helyezi el\u0151t\u00e9rbe: a felf\u0171t\u00e9si id\u0151t mind\u00f6ssze h\u00e1rom m\u00e1sodpercre cs\u00f6kkentett\u00e9k, emellett pedig (elm\u00e9letben) javult a h\u00e1l\u00f3zati csatlakoz\u00e1s is. (Rem\u00e9lhet\u0151leg ez a modell a Vertuo Poppal ellent\u00e9tben m\u00e1r nem dobja le az okostelefonos \u00f6sszek\u00f6t\u00e9st minden egyes nap \u2013 a szerk.)<\/p>\n<p>A Vertuo Up legfontosabb funkcion\u00e1lis \u00faj\u00edt\u00e1sa azonban egy dedik\u00e1lt \u201eCoffee Creation\u201d gomb. Ennek c\u00e9lja, hogy a g\u00e9p egy s\u0171r\u0171bb, karakteresebb \u00e9s intenz\u00edvebb k\u00e1v\u00e9kivonatot f\u0151zz\u00f6n le, amely kimondottan a tejes, a n\u00f6v\u00e9nyi italos, illetve a jeges receptek alapj\u00e1ul szolg\u00e1l \u2013 reag\u00e1lva arra a piaci trendre, hogy a fogyaszt\u00f3k egyre nagyobb h\u00e1nyada issza \u00edzes\u00edtve vagy h\u0171tve a k\u00e1v\u00e9j\u00e1t. Ugyanez a funkci\u00f3 egy\u00e9bk\u00e9nt a m\u00e1r megl\u00e9v\u0151 Vertuo k\u00e1v\u00e9g\u00e9pekben is el\u00e9rhet\u0151, a start gomb dupla lenyom\u00e1s\u00e1val aktiv\u00e1lhat\u00f3.<\/p>\n<p>A g\u00e9p term\u00e9szetesen a Vertuo term\u00e9kvonalt\u00f3l megszokott Centrifusion technol\u00f3gi\u00e1t haszn\u00e1lja: egy vonalk\u00f3d-olvas\u00f3 seg\u00edts\u00e9g\u00e9vel ismeri fel a behelyezett kapszul\u00e1t, \u00e9s automatikusan ahhoz igaz\u00edtja a f\u0151z\u00e9si param\u00e9tereket (teh\u00e1t v\u00edzmennyis\u00e9get, h\u0151m\u00e9rs\u00e9kletet \u00e9s forg\u00e1si sebess\u00e9get). Emellett a g\u00e9p egy \u00fajratervezett, ergonomikusabb kapszulakart is kapott, ami az original g\u00e9pek megjelen\u00e9s\u00e9t id\u00e9zi.<\/p>\n<p>                        <a href=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" class=\"image-link\" target=\"galesz69032945\" data-contentid=\"6200435\" data-js-galeria-url=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" data-js-galeria-open-with=\"\" rel=\"nofollow noopener\"><br \/>\n                            <img decoding=\"async\" id=\"kep69032945\" alt=\"\" border=\"0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/04\/69032975_ba7ea18505214c3869d938094093a5d4_wm.jpg\" width=\"738\" height=\"492\" data-image_width=\"738\" data-image_height=\"492\"\/><br \/>\n                        <\/a><br \/>\n                        <a href=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" class=\"image-link\" target=\"galesz69032933\" data-contentid=\"6200435\" data-js-galeria-url=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" data-js-galeria-open-with=\"\" rel=\"nofollow noopener\"><br \/>\n                            <img decoding=\"async\" id=\"kep69032933\" alt=\"\" border=\"0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/04\/69032977_75a28b4f36f95baf390b445f5e4e21e0_wm.jpg\" width=\"369\" height=\"246\" data-image_width=\"369\" data-image_height=\"246\"\/><br \/>\n                        <\/a><br \/>\n                        <a href=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" class=\"image-link\" target=\"galesz69032921\" data-contentid=\"6200435\" data-js-galeria-url=\"https:\/\/galeria.index.hu\/techtud\/2026\/04\/24\/nespresso_kave_arculat_dua_lipa_george_clooney\/\" data-js-galeria-open-with=\"\" rel=\"nofollow noopener\"><br \/>\n                            <img decoding=\"async\" id=\"kep69032921\" alt=\"\" border=\"0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/04\/69032979_c7ec51879617e6e64e654d042ebf99dc_wm.jpg\" width=\"369\" height=\"246\" data-image_width=\"369\" data-image_height=\"246\"\/><\/p>\n<p>                         12        <\/p>\n<p>                        <\/a><\/p>\n<p>\n                        Gal\u00e9ria: Negyven \u00e9v ut\u00e1n arculatv\u00e1lt\u00e1sba kezdett a NespressoFot\u00f3: T\u00f6vissi Bence \/ Index<\/p>\n<p>                        Arculatv\u00e1lt\u00e1s \u00e9s laz\u00e1bb \u00edzvil\u00e1g<\/p>\n<p>Mindemellett a Nespresso vizu\u00e1lis identit\u00e1sa is meg\u00fajul a k\u00f6zelj\u00f6v\u0151ben. A v\u00e1llalat a Leo Constellation \u00fcgyn\u00f6ks\u00e9ggel egy\u00fcttm\u0171k\u00f6dve egy \u00faj, kifejez\u0151bb arculatot dolgozott ki, amely egy saj\u00e1t fejleszt\u00e9s\u0171 bet\u0171t\u00edpust is mag\u00e1ban foglal. A m\u00e1rka tudatosan laz\u00edt a kor\u00e1bbi, szigor\u00faan pr\u00e9mium \u00e9s klasszikus k\u00e1v\u00e9h\u00e1zi eszt\u00e9tik\u00e1n, \u00e9s a letisztults\u00e1g mellett a j\u00e1t\u00e9koss\u00e1got is beemeli a diz\u00e1jnj\u00e1ba.<\/p>\n<p>Szak\u00edtva a hagyom\u00e1nyokkal, a term\u00e9kfejleszt\u00e9s is az \u00fajgener\u00e1ci\u00f3s fogyaszt\u00f3i ig\u00e9nyek fel\u00e9 mozdult el. A Nespresso egyre ink\u00e1bb az extr\u00e9m \u00e9s v\u00e1ratlan \u00edzp\u00e1ros\u00edt\u00e1sokra f\u00f3kusz\u00e1l, aminek \u00e9kes p\u00e9ld\u00e1ja a kamp\u00e1nnyal p\u00e1rhuzamosan kommunik\u00e1lt French Lavender &amp; Vanilla Decaf, azaz a francia levendul\u00e1s-van\u00edli\u00e1s koffeinmentes k\u00e1v\u00e9. A sv\u00e1jci gy\u00e1rt\u00f3 c\u00e9lja teh\u00e1t egy\u00e9rtelm\u0171: a k\u00e1v\u00e9z\u00e1st m\u00e1r nem csup\u00e1n egy tradicion\u00e1lis napind\u00edt\u00f3 rutink\u00e9nt, hanem a mindennapi k\u00eds\u00e9rletez\u00e9s \u00e9s \u00f6nkifejez\u00e9s r\u00e9szek\u00e9nt k\u00edv\u00e1nja eladni a v\u00e1s\u00e1rl\u00f3knak.<\/p>\n<p>A k\u00e9rd\u00e9s m\u00e1r csak az, siker\u00fcl-e \u00fagy bevonzaniuk a fiatalabb v\u00e1s\u00e1rl\u00f3kat, hogy k\u00f6zben ne idegen\u00edts\u00e9k el a megszokott eleganci\u00e1hoz ragaszkod\u00f3, id\u0151sebb t\u00f6rzsk\u00f6z\u00f6ns\u00e9g\u00fcket. Id\u0151vel kider\u00fcl.<\/p>\n<p>(Bor\u00edt\u00f3k\u00e9p:\u00a0T\u00f6vissi Bence \/ Index)<\/p>\n<p>                <a href=\"https:\/\/konyvek.index.hu\/\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/index.hu\/assets\/images\/konyvajanlo\/book_indapress\/book_indapress_logo.svg\" loading=\"lazy\" alt=\"Inda Press Kiad\u00f3\"\/><br \/>\n                <\/a><\/p>\n<p>                <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/03\/til_csomag.png\" loading=\"lazy\" alt=\"Ma is tanultam valamit 1-2-3-4-5\"\/><\/p>\n<p>5 k\u00f6nyv <br \/>T\u00f6bb mint 600 megh\u00f6kkent\u0151, \u00e9rdekes \u00e9s tanuls\u00e1gos t\u00f6rt\u00e9net!<\/p>\n<p>                <a class=\"book_index_btn\" href=\"https:\/\/indexadhu.hit.gemius.pl\/hitredir\/id=nSCbubuYpDWJZLZs0TssLrbt33Lk5kbipuiZrkg89G3.g7\/stparam=pliqmprktv\/fastid=anwpipvcfueijhikdlguutjliikw\/nc=0\/url=https:\/\/www.indapresskiado.hu\/products\/ma-is-tanultam-valamit-1-2-3-4-5-konyvcsomag?_pos=6&amp;_psq=ma+is+tanultam&amp;_ss=e&amp;_v=1.0\" target=\"_blank\" rel=\"nofollow noopener\">MEGVESZEM<\/a><\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/03\/nc=0.gif\" border=\"0\" height=\"0\" width=\"0\"\/><\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/index.hu\/assets\/images\/social-follow\/logo-big.svg\" alt=\"Index.hu logo\"\/><\/p>\n<p>K\u00f6vesse az Indexet Facebookon is!<\/p>\n<p>    <a href=\"https:\/\/facebook.com\/Indexhu\" target=\"_blank\" rel=\"nofollow noopener\"><\/p>\n<p>        K\u00f6vetem!<br \/>\n    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A legl\u00e1tv\u00e1nyosabb v\u00e1ltoz\u00e1s a v\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1ban \u00e9rhet\u0151 tetten. A Nespresso \u00faj glob\u00e1lis m\u00e1rkanagyk\u00f6vete a t\u00f6bbsz\u00f6r\u00f6s Grammy-d\u00edjas pop\u00e9nekes, Dua&hellip;\n","protected":false},"author":2,"featured_media":76356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[27612,110,151,152,7345,1285,44,42,40,3601,43,41,16368,357,111],"class_list":{"0":"post-76355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vallalkozas","8":"tag-arculat","9":"tag-business","10":"tag-ce-femina","11":"tag-ce-napi","12":"tag-dua-lipa","13":"tag-george-clooney","14":"tag-hu","15":"tag-hungarian","16":"tag-hungary","17":"tag-kave","18":"tag-magyar","19":"tag-magyarorszag","20":"tag-nespresso","21":"tag-tech-tudomany","22":"tag-vallalkozas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116463521261967019","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/76355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=76355"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/76355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/76356"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=76355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=76355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=76355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}