{"id":97208,"date":"2026-05-12T12:00:11","date_gmt":"2026-05-12T12:00:11","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/97208\/"},"modified":"2026-05-12T12:00:11","modified_gmt":"2026-05-12T12:00:11","slug":"magyar-es-olasz-munkahelyek-banjak-hogy-a-haztartasi-gepeknel-is-jonnek-fel-a-kinaiak","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/97208\/","title":{"rendered":"Magyar \u00e9s olasz munkahelyek b\u00e1nj\u00e1k, hogy a h\u00e1ztart\u00e1si g\u00e9pekn\u00e9l is j\u00f6nnek fel a k\u00ednaiak"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/05\/1778579454-temp-qr3b361h14u86algnlp_hero-normal:xl.jpg\"  loading=\"eager\" alt=\"Magyar \u00e9s olasz munkahelyek b\u00e1nj\u00e1k, hogy a h\u00e1ztart\u00e1si g\u00e9pekn\u00e9l is j\u00f6nnek fel a k\u00ednaiak\" class=\"placeholder_\"\/><\/p>\n<p>Gy\u00e1rt\u00e1s a Haier k\u00ednai \u00fczem\u00e9ben \u2013 Fot\u00f3: CN-STR \/ AFP<\/p>\n<p><a href=\"https:\/\/telex.hu\/szerzo\/torontali-zoltan\" class=\"author__avatar\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/03\/1773763808_247_1771944831-temp-kp4266qj8na9dDMPaiP_avatar@4x.jpg\" alt=\"Toront\u00e1li Zolt\u00e1n\" class=\"avatar\" loading=\"lazy\"\/><\/a><\/p>\n<p>T\u00f6bb mint 40 sz\u00e1zal\u00e9kos le\u00e9p\u00edt\u00e9sre k\u00e9sz\u00fcl az Electrolux Olaszorsz\u00e1gban <a href=\"https:\/\/www.reuters.com\/world\/china\/electrolux-plans-1700-layoffs-plant-closure-italy-unions-say-2026-05-11\/\" target=\"_blank\" rel=\"nofollow noopener\">a szakszervezetek szerint<\/a>, a sv\u00e9d c\u00e9g eur\u00f3pai gy\u00e1rt\u00e1sa \u00edgy er\u0151sen visszaszorul, mivel m\u00e1r kor\u00e1bban k\u00f6z\u00f6lte, hogy az \u00e9v v\u00e9g\u00e9n Magyarorsz\u00e1gon is <a href=\"https:\/\/telex.hu\/g7\/vallalat\/2026\/04\/22\/electrolux-lehel-jaszbereny-bezaras-ipar-ikonikus-hutogep-porszivo\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">bez\u00e1rja a j\u00e1szber\u00e9nyi gy\u00e1r\u00e1t<\/a>.<\/p>\n<p>Sz\u00e1mokban: az Electroluxnak \u00f6t gy\u00e1rt\u00f3egys\u00e9ge van Olaszorsz\u00e1gban 4500 alkalmazottal, ez most 1700-zal cs\u00f6kkenhet.<\/p>\n<p>Magyarorsz\u00e1gon 600 dolgoz\u00f3t k\u00fcldenek el a gy\u00e1rbez\u00e1r\u00e1s kapcs\u00e1n, n\u00e1lunk csak a kereskedelmi egys\u00e9g marad meg.A t\u00e1rsas\u00e1g r\u00e9szv\u00e9nyeinek \u00e1rfolyama 2021-ben volt a cs\u00facson, az\u00f3ta \u00e9rt\u00e9ke 75 sz\u00e1zal\u00e9kot esett.A legut\u00f3bbi, idei els\u0151 negyed\u00e9ves <a href=\"https:\/\/www.electroluxgroup.com\/en\/electrolux-group-interim-report-q1-2026-46637\/\" target=\"_blank\" rel=\"nofollow noopener\">adatok<\/a> szerint 266 milli\u00f3 sv\u00e9d korona (8,7 milli\u00e1rd forint) volt az \u00fczemi szint\u0171 vesztes\u00e9g csoportszinten.B\u00e1r Eur\u00f3p\u00e1ban az ut\u00f3bbi id\u0151ben m\u00e1r nem teljes\u00edt kimondottan rosszul a t\u00e1rsas\u00e1g, \u00fajabban az Egyes\u00fclt \u00c1llamok h\u00fazza le az eredm\u00e9ny\u00e9t, a v\u00e1mok \u00e9s az ottani visszaes\u0151 kereslet miatt.<\/p>\n<p>Fel\u00fcln\u00e9zet: a h\u00e1ztart\u00e1si g\u00e9pek eur\u00f3pai piaca t\u00f6bb\u00e9ves cs\u00f6kken\u00e9s ut\u00e1n 2025-ben m\u00e1r n\u00f6vekedett, \u00e9s p\u00e9ld\u00e1ul a Fortune Business Insights <a href=\"https:\/\/www.fortunebusinessinsights.com\/europe-home-appliances-market-114114\" target=\"_blank\" rel=\"nofollow noopener\">el\u0151rejelz\u00e9se<\/a> szerint 2032-ig \u00e9vi \u00e1tlagos 6 sz\u00e1zal\u00e9kos b\u0151v\u00fcl\u00e9s el\u0151tt \u00e1ll.<\/p>\n<p>Az eur\u00f3pai piaci helyzet azonban sokban hasonl\u00edt a szem\u00e9lyaut\u00f3k\u00e9hoz: a hagyom\u00e1nyos nagy vezet\u0151 m\u00e1rk\u00e1k ugyan m\u00e9g uralj\u00e1k az elad\u00e1sokat, de a k\u00ednai szerepl\u0151k alacsonyabb b\u00e1zisr\u00f3l gyorsan n\u00f6vekednek.A piac legnagyobb szerepl\u0151i k\u00f6z\u00f6tt h\u00e1rom eur\u00f3pai van, a n\u00e9met BSH (Bosch- Siemens) \u00e9s a Miele, illetve a sv\u00e9d Electrolux. Fontos szerepl\u0151 m\u00e9g az amerikai Whirlpool \u00e9s a d\u00e9l-koreai LG, illetve a Samsung.A k\u00ednai Midea \u00e9s Haier azonban egyre n\u00e9pszer\u0171bb.<\/p>\n<p>T\u00e1gabb kontextus: az Electrolux legf\u0151bb probl\u00e9m\u00e1ja az, hogy Eur\u00f3p\u00e1ban dr\u00e1g\u00e1bb energi\u00e1val, szigor\u00fabb k\u00f6rnyezetv\u00e9delmi szab\u00e1lyokkal \u00e9s magasabb munkaer\u0151k\u00f6lts\u00e9ggel gy\u00e1rt, mint k\u00ednai versenyt\u00e1rsai odahaza.<\/p>\n<p>Az eur\u00f3pai kereslet gyenge, az \u00e1rverseny er\u0151s, emiatt a nyeres\u00e9gtermel\u0151 k\u00e9pess\u00e9g visszaesett.H\u00e1rom strat\u00e9giai ir\u00e1ny k\u00f6z\u00f6tt pr\u00f3b\u00e1l egyens\u00falyozni a v\u00e1llalat: a pr\u00e9mium szegmensbe pozicion\u00e1lja a term\u00e9keit (innov\u00e1ci\u00f3, formatervez\u00e9s, energiahat\u00e9konys\u00e1g), \u00f3ri\u00e1si k\u00f6lts\u00e9gcs\u00f6kkent\u0151 programot visz v\u00e9gig, ennek r\u00e9szek\u00e9nt visszafogja eur\u00f3pai gy\u00e1rt\u00e1s\u00e1t, \u00e9s besz\u00e1ll\u00edt\u00f3i integr\u00e1ci\u00f3ra t\u00f6rekszik az \u00e1zsiai szerepl\u0151kkel.A pr\u00e9mium pozicion\u00e1l\u00e1s j\u00f3l reag\u00e1l az eur\u00f3pai v\u00e1s\u00e1rl\u00f3k ig\u00e9nyeire, akik egyre ink\u00e1bb okos \u00e9s energiatakar\u00e9kos k\u00e9sz\u00fcl\u00e9keket keresnek, azonban az el\u0151ny kezd elfogyni, mert a k\u00ednai gy\u00e1rt\u00f3k gyorsan z\u00e1rk\u00f3znak fel min\u0151s\u00e9gben.Az Egyes\u00fclt \u00c1llamokban az Electrolux sikertelen\u00fcl pr\u00f3b\u00e1lta felv\u00e1s\u00e1rolni a GE-Appliances-t, a c\u00e9get a k\u00ednai Haier szerezte meg. Ezek ut\u00e1n a Mide\u00e1val l\u00e9pett strat\u00e9giai sz\u00f6vets\u00e9gre, \u00e9s egyes\u00edti vele az ottani gy\u00e1rt\u00e1st \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9st.<\/p>\n<p>K\u00f6vess minket Facebookon is!<\/p>\n","protected":false},"excerpt":{"rendered":"Gy\u00e1rt\u00e1s a Haier k\u00ednai \u00fczem\u00e9ben \u2013 Fot\u00f3: CN-STR \/ AFP T\u00f6bb mint 40 sz\u00e1zal\u00e9kos le\u00e9p\u00edt\u00e9sre k\u00e9sz\u00fcl az Electrolux&hellip;\n","protected":false},"author":2,"featured_media":97209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[110,1444,26611,26610,485,28025,33140,44,42,40,12776,104,9323,43,41,33141,3037,111],"class_list":{"0":"post-97208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vallalkozas","8":"tag-business","9":"tag-egyperces","10":"tag-electrolux","11":"tag-gyarbezaras","12":"tag-gyartas","13":"tag-haier","14":"tag-haztartasi-gepek","15":"tag-hu","16":"tag-hungarian","17":"tag-hungary","18":"tag-jaszbereny","19":"tag-kina","20":"tag-koltseg","21":"tag-magyar","22":"tag-magyarorszag","23":"tag-midea","24":"tag-vallalat","25":"tag-vallalkozas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116561498975846384","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/97208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=97208"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/97208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/97209"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=97208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=97208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=97208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}