The weight-loss brand has implemented a drastic overhaul of its language, but it jars with society’s noticeable shift back towards the old narrative – that skinny is good and fat is bad
Saoirse Hanley says Slimming World’s revamp of its categories is a welcome move in the right direction. Photo: Frank McGrath
I never thought I’d be saying this, but I have to give weight-loss brand Slimming World some kudos in light of changes the company is ushering in. With a drastic overhaul of the club’s language, they’re doing away with their Syns.
Two years ago, I wrote about my own teenage experience as a member and the ways that I felt the structure and design of their formula impacted my relationship with food and my body. A large part of that stemmed from what often felt to me like the demonisation of certain foods.