SIOUX FALLS, S.D. (Dakota News Now) – This week, Gold prices hit $4,000 per ounce for the first time ever. The price of gold leaves an impact on industries and investors.
Low interest rates and higher economic uncertainty have led to an increased demand for gold. The price of gold is still projected by some investment banks to continue increasing, which has had a ripple effect on investment strategy and business for local shops and jewelers.
The value of gold is creating a rush of interest and demand in Sioux Falls, some trying to sell what they have, some getting into the precious metals market for the first time.
Some are buying coins or bullion, but some, like Alpine Gold Exchange, offer goldbacks, which contain trace amounts of gold in a physical bill.
Local Alpine Gold Exchange branch manager Bryan Jurries said it’s not a surprise that gold prices have increased.
“Gold’s not really going up. It’s holding its value. The measuring stick of the dollar is dying. The whole board over here are dead fiat currencies that once were just like our dollar. There’s never been a fiat dollar in the history of history that’s ever lasted. They’ve always gone to the value of the paper that they’re printed on,” Jurries said.
Other precious metals like silver are also seeing skyrocketing prices and increased demand.
“You heard my phone ring three times since we’ve been here. It’s busy right now. That FOMO stuff is real. People are ready to jump in when it’s as high as possible. Gold was $1700 an ounce, and people thought it was too expensive then, so it’s more than doubled. It’s a good time to be into gold and silver. Let’s just say that,” Jurries said.
Greatstuff4you’s owner, who wished to remain anonymous for security reasons, said what has normally been more selling than buying at his store has flipped to an influx of people buying.
“The last few weeks have been complete chaos,” the owner said.
He said many believe it will only go up in value, and buying has become slightly easier.
“These last three weeks, it’s been nonstop buying. As the price of silver gets higher and higher to that all-time high, the panic and the enthusiasm for the metals has really increased. Where the stocks might be faltering, the metals are really proving their strength right now,” the owner said.
It’s hard to tell what the market might do, and there are no guarantees, but as it fluctuates, those who buy or sell precious metals expect it to keep climbing.
“The people in our space have been aware of this. We are living in a fiat dollar world, fiat meaning backed by literally nothing. I don’t think we’re done [seeing prices go up] yet, especially with silver. Nothing’s broken in our economy, yet. You have not yet begun to see the true power of precious metals,” Jurries said.
Investing in precious metals is certainly not for everyone. There’s risk involved in anything you invest in. It’s advised to do your own research or consult a trusted financial advisor before diving in.
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