Kylie Jenner unveiled a bold hair transformation as she channeled her “King Kylie” era while celebrating the 10th anniversary of Kylie Cosmetics.
On Friday, Oct. 17, the reality star, 28, marked one decade of her wildly popular makeup and beauty brand with a celebration in West Hollywood, Calif.
At the celebratory event, Jenner rocked long, pastel pink hair that matched her form-fitting latex dress. She even brought her daughter, Stormi Webster, 7, who donned a shirt with a throwback photo of Jenner with pink hair, paired with a pink shirt and shoes.
Additionally, her mother, Kris Jenner, donned an all-black look for the event, while sister Kim Kardashian wore a light pink, latex dress with a deep leg slip and plunging neckline. Khloé Kardashian, meanwhile, rocked a pink plaid mini-dress with stilettos, and Kendall Jenner wore a teal dress with black heels.
On Instagram, Kylie further showed off her look, which also featured long, pink nails, pink stilettos and several statement rings.
“Last night was perfect!” she captioned her Saturday, Oct. 18 update. “Thank you to everyone who came and celebrated 10 years of @kyliecosmetics. I’m so grateful. Still smiling 💗💗🫂.”
Kris Jenner, Kim Kardashian, Kendall Jenner, Stormi Webster, Kylie Jenner, and Khloé Kardashian attend Kylie Jenner’s 10 Years of Kylie Cosmetics Celebration with Friends & Family on Oct. 17, 2025, in West Hollywood, Calif. (Phillip Faraone/Getty Images for Kylie Cosmetics)
Another Instagram post from Kylie featured a video with a before-and-after look at her pink hair transformation as she lip-synched her new song with Terror Jr, “Fourth Strike”—and fans flooded her with praise.
One follower declared, “After years she finally went back to her natural hair color (pink) 😝.”
Another fan shared, “Pastel hair yasssss 👑🔥💗” as someone else begged, “Please keep the pink.”
“This is the kylie we know and love😭😭😭😭😭😭😭,” one fan exclaimed.
“Finally our grown up King Kylie coming back to SERVE 🔥😍,” a different follower exclaimed.
Meanwhile, yet another Instagram user commented, “She was always there 🩷.”
In additional photos shared by People, Kylie was praised for keeping it real when it came to the stretch marks on her chest, with comments such as “omg I love the stretch marks” and “Finally! Unedited no filter photos! Most of us do have flaws and stretch marks.”
However, on Kylie’s Instagram post, the stretch marks appear to have been smoothed out, with one fan pointing out, “Well, yesterday a picture had stretch marks on her boobs and today they’re gone” and another stating, “I love how People posts the real picture with the stretch marks that probably 95% of women can relate to but if you look at Kylie’s post, no stretch marks at all.”
In other Kardashian news, Kim made a head-turning fashion statement of her own over the weekend as she was unrecognizable in a full face mask on the red carpet at the Academy Museum Gala.
Next: Kylie Jenner’s Dons Itty-Bitty String Bikini
This story was originally reported by Parade on Oct 19, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.