Use is converted into optic storytelling to let the customer know what they’re purchasing without compromising attraction and curiosity. For brand Sorry Nonna, typography boldly bounces off the label wrapped with the primary colours of blue and yellow. For wine brand Tozzo, poise and elegance are paired with modern aesthetics by exploiting the wide bottle shape to fill and stretch type across both the neck and base. For the beer Love Shack, Weekdays translates the product using western visual narrative producing a classic crest-style label. What ties the studio’s projects together is a strong spatial awareness, striking typography, and an eye for drawing out a brand’s essence and style throughout a consistent design system.
