How to meet the opportunities and challenges AI bringing to customer experience

Excellence in customer service is essential for long-term success, but AI and automation are changing the sector.

We’ll be addressing this disruption for marketing, customer service and IT professionals next Wednesday 29th October at the IT Leaders Guide to Transforming Customer Experience.

Running for one day only at No. 11 Cavendish Square, we’ll bring together the sharpest minds in CX, marketing and IT strategy. Hosted by Computing in partnership with AWS, this one-day event will unpack how technology, data and empathy combine to redefine what great customer experience really means.

Register to attend for free.

Why this event matters

Whether you’re leading customer strategy, driving marketing innovation, or modernising IT infrastructure, this event connects the dots between technology, data and human experience.

  • CX professionals: Learn how to operationalise delight at every touchpoint.
  • Marketers: Discover how to turn data and automation into emotional engagement.
  • IT & digital leads: Build a tech stack that supports customer-first growth.

With sessions designed to inspire and inform, the agenda provides a practical roadmap for building smarter, more empathetic customer journeys in 2025 and beyond. Here’s a taste of what’s in store:

Opening keynote: Redefining the contact centre with AWS

Kick off the day with experts from Amazon Web Services, who will reveal how AI, automation and composable architectures are reshaping the contact centre into a connected hub for effortless experiences. Think: fewer silos, faster responses, happier customers.

Siobhán Mallen, CX Academy

In a session that will resonate with every marketer and CX professional, Siobhán Mallen breaks down what customers really want, and why “good enough” no longer cuts it. Expect powerful insights on emotion, loyalty and brand trust in a hyper-connected world.

Exclusive research from Computing: The state of CX transformation

Get ahead of the curve with fresh data on how UK organisations are accelerating CX transformation. This session goes beyond buzzwords to show where real investment, and real impact, is happening across industries.

Panel discussion: Where data, AI and CX meet

The day wraps up with open debate among industry leaders tackling the biggest challenges, from data unification and AI ethics to hyper-personalisation and predictive engagement. It’s your chance to swap notes with peers facing the same transformation journey.

There will also be networking opportunities designed to connect peers across IT, CX and marketing throughout the day, including a slew of interactive roundtables. These sessions give delegates the chance to exchange ideas, tackle shared challenges and gain practical insights directly from industry leaders and fellow practitioners. Breakfast and lunch will also be provided.

Spaces are filling fast, so don’t delay your registration. Sign up here and we’ll see you next week!