TAHLEQUAH, Okla.—Hiring is stalling out in much of America, but in small towns like this one, one company is on a recruiting spree.

Provalus, which provides big companies with outsourced services such as insurance-claims processing and cybersecurity monitoring, is expanding revenue by 35% to 40% a year with an unusual playbook: investing in rural America. The company has around 250 open jobs now, with hundreds more in the pipeline.

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