Positive Outlook for the Second Half
Both the airline and hotel sectors remain optimistic about the second half of the year and have plans to maintain growth.
Chai Eamsiri, CEO of Thai Airways, said the airline’s revenue is on track and meeting its targets. He noted that the company’s passengers are primarily from long-haul markets, which are less affected by the slowdown in Asian tourism.
As of 30 June 2025, Thai Airways had a cash reserve of 120.01 billion baht, and its strong performance will allow it to expand its fleet and improve services.
Santisuk Klongchaiya, CEO of Asia Aviation (AAV), stated that Thai AirAsia will continue its flexible management approach in the second half of the year.
The airline will reduce capacity on less popular routes and increase flights on domestic and “Fifth Freedom” routes. Thai AirAsia launched new routes from Suvarnabhumi to Buri Ram, Surat Thani, and Narathiwat on 1 July and will add Chiang Rai and Nakhon Si Thammarat on 1 October.
The airline is also expanding its international routes to places like Phuket-Kochi (India) and Phuket-Medan (Indonesia), as well as new Fifth Freedom routes, “Don Mueang-Hong Kong-Okinawa” and “Chiang Mai-Taipei-Sapporo.”
Wallapa Traisorat, CEO of AWC, said her company is set to open its new “Lannatique Kalare” project in Chiang Mai. She noted that AWC is benefiting from the government’s “Teaw Thai Kon La Khrueng” domestic tourism stimulus programme, which has particularly boosted business at its hotels in Hua Hin and Pattaya.
The company’s partnership with a global network of over 710 million tourists has also increased direct bookings to as high as 70%, with significant growth in advance bookings in major tourist provinces like Chiang Mai, Samui, Krabi, and Pattaya.