A Spotify blog post giving listeners tips on making more of their playlists contains some news.
“Our latest TuneMyMusic integration, available on mobile and rolling out globally over the coming days, makes it incredibly simple to transfer playlists from other streaming services straight into your Spotify library,” it explained.
The feature will be accessed from an ‘Import Your Music’ button in the Your Library section of Spotify’s mobile app. This comes three months after Apple Music launched its own tool for importing playlists from rival services.
Amazon Music has its own set of importing integrations too, with TuneMyMusic, Songshift and Soundiiz, while Deezer added a ‘Transfer Your Favorites’ integration with TuneMyMusic as far back as 2021.
The backdrop to this: if subscriber growth slows in mature streaming markets, we may see DSPs put more effort into poaching listeners from one another. Playlists are easy to port, but the tougher task may be finding ways to bring across listening histories.
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