Electronic ink developed at the Lab powers a bold new way for musicians to express themselves
The newly launched DaVinci guitar offers something no other instrument does: a body that can change colors and patterns with the tap of a button. Designed by Cream Guitars, the DaVinci is the first commercially available guitar to feature E Ink Prism™ 3 technology.
At the heart of this innovation is electronic ink originally developed at the MIT Media Lab by Professor Joe Jacobson and the Molecular Machines group. First used in e-readers, this low-power display tech is now making waves in the world of music and design.
The guitar’s surface holds its look without using constant power, allowing musicians to personalize their instrument on the fly—changing its appearance to match each song, mood, or setting. It’s a new form of visual expression that doesn’t compromise sound or performance.
This launch is a powerful example of how Media Lab research continues to shape real-world products—turning scientific breakthroughs into tools for creativity, expression, and innovation.