Influencer Andrew Wright explains the cost of falling milk prices for his Omagh enterprise, how he codes his own farm management software to boost profitability, how he shares the story behind every litre of milk on his ‘Farm Theory’ social media pages and how TB is “out of control” in Northern Ireland
Omagh dairy farmer and social media influencer Andrew Wright in his parlour. Photos: Martin McKeown
From sharing videos online to developing his own farm technology through self-taught coding, Andrew Wright is far from your typical dairy farmer.
Milking 190 cows on 350ac with his father William in Omagh, he has built a large following online by doing something few farmers dare: putting his figures, costs and business decisions out there for anyone to see.