Starbucks is getting “beastified.”
That’s right: Following in Dunkin‘s footsteps years later, Starbucks is launching its first-ever official digital creator collab drink with none other than MrBeast.
But this partnership is for more than just a drink. That drink stems from a larger deal between Starbucks and MrBeast’s holding company Beast Industries–a deal that put a Starbucks kiosk smack in the middle of season 2 of MrBeast’s $100 million Amazon competition series, Beast Games.
During filming for the season, Beast Games‘ 200 competitors–divided between team “strong” and team “smart”–were able to walk up to the kiosk any time, day or night, and order whatever drinks and food they wanted,…