Apple Martin continued her ongoing relationship with Self-Portrait, starring in a new campaign shot by photographer Ryan McGinley and wearing pieces by the London-based luxury brand.
Apple Martin for Self-Portrait.
Ryan McGinley
“While our first chapter introduced Apple officially to the creative industry, this new series of portraits show a more reflective evolution of her personality; there’s a maturity and steadiness to the imagery which aligns with where she is heading,” Han Chong, founder and creative director of Self-Portrait, said in a statement.
“Watching her grow from the sidelines has been one of the most rewarding parts of this partnership; she is a joy to work with, a lot of fun to be around and a new effortless style icon in the making.”
Apple Martin for Self-Portrait.
Ryan McGinley
In the portraits, captured in upstate New York, Martin styles two looks from the British label. The model styled the yellow jersey midi dress in two photos, crafted with a twist-front bodice that sculpted out the form above a folded skirt, adding complexity to the look’s minimalist silhouette.
Two other photos featured Martin in the white cotton lace trim midi dress. The airy look, available on Self-Portrait’s official website, includes such design details as spaghetti straps and a square neckline frame formed above the piece’s full, flared skirt. Martin’s looks for the campaign were curated by stylist Mel Ottenberg.
Apple Martin for Self-Portrait.
Ryan McGinley
Gwyneth Paltrow‘s 21-year-old daughter, whom the Goop founder shares with former husband and Coldplay frontman Chris Martin, secured her ambassadorship with Self-Portrait in September 2025. With her connection to the brand, Martin joined a growing roster of Self-Portrait collaborators, including Blackpink member Jisoo, Chinese actress Zhao Liying and Kate Moss.
One month after announcing her ambassadorship, Self-Portrait tapped Martin for her first campaign. Also photographed by McGinley, the October campaign featured a cheeky and playful assortment of looks worn by Martin, who posed in a garden for a naturalistic backdrop.
Apple Martin for Self-Portrait.
Ryan McGinley
Established by Han Chong in 2013, Self-Portrait’s become a popular luxury brand among several British stars and royalty alike. Actress Sophie Turner recently wore a coordinated gunmetal skirt and top set from the brand while promoting her new series “Steal,” and Kate Middleton of the British royal family wore a few of the label’s designs to public engagements and events in 2025.