Samsung UK & Ireland vice-president of product marketing for mobile experience chats to Mary McCarthy about why good leadership is rarely a one-size-fits-all model

Annika Bizon always loved competitive environments and represented Britain in skiing
In conversation with Mary McCarthy
Today at 06:30
Long before I found myself in senior leadership roles, I was a child being pulled into active pursuits by a father who believed that if you were going to do something, you might as well do it properly.
I grew up in Somerset, with my sister and parents. While my mum and sister loved shopping and all the traditionally girly things, me and my dad preferred the great outdoors.