Western isn’t just a trend—it’s a way of life.
That’s the message Wrangler continues to champion amid the recent rise of cowboy-inspired fashion. Now, the heritage denim brand is taking that commitment a step further—this time, by expanding its range of wearable tech.
The Kontoor Brands-owned brand recently teamed with tech accessories brand WITHit to launch a collection of Apple Watch bands and accessories.
The collection offers fashion and durability by combining leather and denim with embellishments that capture the American West. The bands fit most wrists and are compatible with WITHit smartwatches and any device with a 22mm band width.
Styles include the Western Startburst, a black leather strap with cream and gray embroidery; the calf hair Rodeo Ready band accented with studs; and the Saddle Stitched, a blue denim and brown leather band with contrast orange stitching.
The Aztec Trail offers a flexible silicone option with Aztec patterns. Two alloy link bracelet styles are available—the Silver Mesa with textured links and flash antique silver plating, and the Western Jewel, a polished bracelet with turquoise stones.
A leather phone case for iPhone 16 PRO is also available.
The collection retails for $24.99-$49.99 and is available on WITHit’s website.