Primark has issued a statement confirming that some in-store cafes and concessions will close over the next 12 months as the retailer expands its product offerings
Stock image of a Penneys storefront in Ireland(Image: Gareth Chaney/Collins)
Primark has released a statement regarding potential further concession closures across Ireland.
Earlier this week, the high-street favourite announced plans to shut down a number of its in-store cafes. The value retailer operates cafes within some of its largest branches, which have proven extremely popular with customers.
Four locations have been identified for closure, with choices determined by each outlet’s size and position. When questioned about additional closure plans, a Penneys spokesperson told RSVP Live: “We know how important our stores are to our customers and we’re constantly reviewing them to ensure we provide the best shopping experience. As we’ve expanded our own product offering, we are adapting our spaces so that each store is best set up to cater to local customer preferences.
“As part of this, we have been reviewing our in-store concessions and considering how we maximise and best use the space we have in our stores. Over the next 12 months customers will see the closure of some concessions.
“These decisions are being informed by the size and location of each store. We’re committed to working with our valued partners to manage this process with care and transparency, supporting them throughout.”
They continued: “As we continue to evolve and expand our product offering, we’ve seen growth in both new and existing categories and are bringing these to life in new ways, for example through dedicated shop-in-shops, such as Travel shops. Through this review, customers can expect more of the Penneys product they already know and love, set up in new and different ways. This includes our dedicated Performance areas, which have performed very strongly for us since we introduced them last year.”
While cafes are closing and changes to in-store concessions are being rolled out globally, the retailer emphasised that they continue to broaden their product range.
“This week, we launched our latest Performance range in all stores across Ireland,” a spokesperson explained. “The new 240-piece collection is Penneys most advanced activewear offer to date, combining fresh styles with innovative new fabrics across leggings, tops, hoodies, running layers and more.
“On Monday, we will launch a new youth-focused label, The Primark Scene, a collection designed for young people who feel caught between kids’ ranges that feel too young, and adult fashion that doesn’t reflect who they are.
“Created to better serve teens and young people and meet the needs of a fast-growing youth fashion market, the range offers trend led affordable styles that allow young people to express their individuality through clothes that feel authentic and help them to feel seen. The Primark Scene will be available in dedicated spaces within selected stores, marked by the label’s new branding, to make it easier for customers to find the range and shop together.”
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