Donegal entrepreneur Troy Armour today announced the launch of Juno, a new AI platform designed to act as the Chief Artificial Officer (CAO) for small and medium-sized enterprises (SMEs).

The Buncrana man is best-known as the man who launched the recycling clothing venture Junk Kouture.

But Armour is also the man behind a number of tech companies looking to make an impact worldwide.

Armour is in Davos speaking at the World Economic Forum Annual Meeting, and is using his presence there to announce the launch of Juno, as global business leaders, policymakers and innovators gather to discuss competitiveness, technology and innovation.

Backed by a €5 million investment, Juno aims to remove the practical barriers that often stop SMEs adopting AI, moving beyond basic content-generation use cases and into day-to-day decision support across core business functions.

Juno is being developed by Trojan Technologies Ltd, part of Armour’s Patral Group, which will commit €5 million in funding over the next three years to build out the product, expand functionality, grow the team behind it, and bring it to market.

Juno will address a recurring challenge for Irish SMEs: where to start with AI and how to make it genuinely useful in operations.

Armour said: “Most businesses know AI is essential, but many don’t know where to begin, or how to make it useful day-to-day. Juno is built to solve that problem. The ambition is simple: make AI feel less like a one-off experiment and more like a practical leadership resource inside the business.”

He added: “We’re committing €5 million over three years because we believe Irish SMEs deserve a platform built for their reality, not a toolkit that requires a specialist team to implement. Juno is designed to be adopted in steps, starting with a core system and expanding through modules over time.”

During Davos week, Armour is scheduled to take part in a series of sessions focused on innovation, youth empowerment and responsible business.

He opened the Youth Forum Summit, addressing more than 1,000 teenagers from around the world on ‘The Power of Small Change’, and is also part of a panel discussion on the ethics of fast fashion, drawing on his work with Junk Kouture, described as the world’s first sport for creative kids, a global movement blending circularity and creativity.

Buncrana businessman launches new AI platform was last modified: January 20th, 2026 by Staff Writer