Somewhere in Los Angeles, the women of Selling Sunset are quaking in their custom Louboutins. Netflix announced Wednesday that TikTok star Alix Earle will star in an unscripted reality series with her family, adding to the streamer’s growing reality franchises. The show, which is scheduled to release later this year, will follow Earle, her sister and fellow content creator Ashtin Earle, and her family and friend group, described as an exhibit of “the real-time messiness of a young woman in transition.”
“I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more,” Earle said in a statement. “We are so happy to partner with Netflix on this show about our fun, loving, sometimes chaotic modern family, and how we always show up for each other through it all.”
Earle first gained recognition online when she was a student at the University of Miami. After failing to connect with audiences via viral dances and memes, Earle began posting videos called “Get Ready With Me” or GRWMs, inviting followers to watch as she went through her messy room for the ideal outfit or detailed her makeup routine for covering her acne. She was praised for the honest filming, and quickly gained a major following. With 8.3 million followers on TikTok alone, Earle is now one of the most recognizable faces on the app, even as she’s traded dorm rooms and college parties for Miami nightclubs and high rises. She was included on Rolling Stone’s Top Creator List in 2024 and 2025. She also starred in Season 34 of Dancing With The Stars!, finishing in second place with pro Val Chmerkovskiy.
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Fans of Earle have always been given front row access to her life, whether that was her breakup with Houston Texans football player Braxton Berrios or the adoption of her rescue pitbull Asia, affectionately referred to as “Asia Girl” in Earle’s videos. So while Netflix hasn’t teased much about what storylines the series deals with — or even its name — Earle says viewers can expect the same level of chaos and realness she’s become known for.
“My relationship with my followers has always felt really personal because I’ve been sharing my life the same way I would with my best friends. With this show, I want it to feel like you’re even more in it with me, in a way that’s real and not curated,” Earle added Wednesday. “The goal is not to be someone different on camera. It’s to show more of who I already am, and who my family really is. The fun, the messy, the growth, while capturing the way we help each other through it all.”