Skipping the January marketing ploys and waiting until gym footfall decreases can be a good way to get a better deal – and the best membership plan is the one you will use consistently
It’s difficult to get value for money during the January gym rush. Photo: Getty
If there’s a marketing ploy to be used, chances are a gym has used it. January is peak gym membership time and with so many gyms battling for business around the country, they will generally use every trick in the book to get your attention.
However, despite the surge in gym membership in January, it may not be the best time to get the best deal, and also there are many ways to pay less for your gym membership – you just need to know how.