The BBC Radio 2 presenter has opened up about noticing her hair feeling dry and looking dull, and turned to a daily supplement that help restore thickness in 8-12 weeks
Bethan Shufflebotham Senior Fashion and Beauty Writer
17:33, 26 Jan 2026
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Sara Cox is the newest ambassador for Dr Vegan and has been raving about their supplements(Image: Dr Vegan)
For countless women, losing hair can seriously knock their confidence, with factors including age, genetics, hormonal shifts and stress all contributing to increased shedding. Many shoppers have been exploring supplements to help maintain healthy locks, with broadcaster Sara Cox praising a 78p-a-day formula for keeping her hair ‘looking fuller’.
The BBC Radio 2 presenter spotted her hair becoming ‘dry’ and ‘looking a bit dull’, and shared how she started taking a daily hair supplement to restore its thickness. The 51-year-old has joined supplement brand Dr Vegan as their newest ambassador, describing it as her ‘saviour’.
The supplement she’s referring to is the brand’s Hair Saviour, priced at £25.99 for a 30-day supply. This award-winning formula blends 14 scientifically researched ingredients, created by practitioners to promote healthy hair growth and tackle nutritional gaps that might lead to thinning hair or hair loss in both men and women.
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Discussing her results, Sara said: “My hair was feeling a little bit dry and it was looking a bit dull, so I needed help. I wasn’t interested in a quick fix. My saviour, quite literally, is Hair Saviour.”
She continued: “After about six weeks I noticed less shedding and my hair began to feel fuller. After around eight to ten weeks, I started seeing new baby hairs coming through. You’ve got to stick with it, but with my iconic fringe, it’s looking fuller and better than ever. Bottom line is my own hair just feels healthier and definitely feels fuller.”
Hair Saviour
Award-winning Vegan Hair Supplement for Hair Loss and Hair Thinning
Hair Saviour features AnaGain, a pea shoot extract that has undergone clinical research for its impact on hair health. In one study, the ingredient demonstrated an ability to boost the natural tendency for hair growth by up to 78%, whilst also extending the hair growth cycle, reports the Mirror.
According to Dr Vegan, customers generally begin witnessing visible results within eight to twelve weeks . A customer survey carried out by the brand in June 2024 revealed that 81% of users who consumed Hair Saviour for three months or longer felt the supplement proved effective, 73% observed enhanced hair strength after three months, and 70% experienced new hair growth following the same timeframe.
Perfect for individuals seeking to nurture their hair without consuming anything their body doesn’t require, the formula boasts being 100% vegan, cruelty-free, and free from additives. The supplement also delivers nutrients such as Biotin, Zinc and Selenium to promote scalp health and hair strength.
A before and after using Dr Vegan’s Hair Saviour tablets(Image: Dr Vegan)
Alternatively, Feel provides their Hair Support supplement for £45.15, reduced from £56.43. It utilises the strength of Keranat, which has been scientifically validated to diminish hair loss, restore the natural growth cycle and fortify hair from root to tip.
Some individuals might favour a topical approach, and Champo stands out as an excellent choice. Their air growth serum priced at £34 suits those with fine hair experiencing thinning or loss perfectly. The formula contains Caffeine, Tetrapeptides and Ayurvedic Haritaki Extract, which reportedly provides instant volume to roots whilst stimulating the scalp for thicker, more robust hair.
Meanwhile at Dr Vegan, customers seeking to purchase multiple Hair Saviour supplements can make savings through the brand’s subscription programme. Shoppers can register for a three-month supply costing £69.99, which equals roughly 78p daily.
Much of the customer feedback for Hair Saviour mirrors Sara Cox’s results. Emma, 53, reported her hair ‘felt different within a month’ following bleaching damage.
She said: “I had a hair disaster in 2020/21 when I decided to go blonde. I never thought I would ever get my hair back to a good condition. I started Hair Saviour and within a month my hair felt different. Soft, shiny hair was making a return, my hairdresser couldn’t believe how much it had grown between appointments. I am so thrilled to have healthy happy hair again and at 53 years old.”
The Hair Saviour capsules can give results in 60 days, the brand says(Image: Dr Vegan)
Another customer, Rebecca, reported smoother, less brittle hair despite living with autoimmune illness. She wrote: “I have taken Hair Saviour for a month now and my hair is already feeling smoother, sleeker, less frizzy and I can go much longer between washes without it getting greasy. With autoimmune illnesses and related meds, my hair is usually fine, brittle and falling out – genuinely feel this isn’t the case anymore. Can’t praise it enough.”
Others have noted improvements in thickness, even spotting changes beyond the scalp, remarking: “I’ve only been taking it for 5 weeks and I can see a difference already! My hair is in much better condition, my nails have grown, my eyebrows have grown as have my eyelashes. I am so impressed”.
However, not everyone has achieved their desired results, with one user stating: “I’ve been using this product for well over six months now and to be honest I really can’t see any improvement in the volume or thickness of my hair. Saying that my hairdresser has noticed a difference? But my hair still looks the same to me. I still have it coloured and perhaps this doesn’t help. Trying to embrace my grey but struggling so revert to a colour. I’ll continue to use it until the end of the year and if I still feel the same.”
Another customer, named Bev, shared: “You have to have patience and they will work. I took them for 3 months before I noticed lots new baby hairs filling in the thinning areas. I had tried everything including Regaine for women but it was dr vegan hair saviour that worked for me.”
The Dr Vegan Hair Savior is available at a discounted price for a limited period here.