We are now one month away from the release of director Kevin Williamson’s Scream 7, which has had a surprisingly muted marketing campaign up to this point. But we’re thinking that’s about to change this week, with a final trailer no doubt on the horizon.

While you wait, a massive Scream 7 billboard has appeared in Los Angeles today, and we have the Twitter account @EpicFilmGuys to thank for sharing a photo this afternoon.

The latest Ghostface looms large over Los Angeles on the billboard, the mysterious character set against a fiery backdrop. The film’s tagline is also featured: “Burn it all down.”

The brand new installment in the slasher saga hits theaters — including IMAX, Dolby Cinema, 4DX, and other premium large formats — on February 27 via Paramount.

Neve Campbell returns alongside franchise veterans Courteney Cox, David Arquette, Matthew Lillard, Scott Foley, Mason Gooding, and Jasmin Savoy Brown.

When a new Ghostface killer emerges in the quiet town where Sidney Prescott has built a new life, her darkest fears are realized as her daughter becomes the next target. Determined to protect her family, Sidney must put an end to the bloodshed once and for all.