After poaching the broadcaster from RTÉ, Newstalk has overhauled its schedule. As her on-air rivalry with McCullagh begins next week, Byrne faces the challenge of her career in pushing loyal listeners to ‘move the dial’ and attract hard-to-reach under-24s
Claire Byrne will be going head to head with David McCullagh in the mid-morning battle for the airwaves
Four times a year, when the JNLR radio ratings are published, communications staff at RTÉ and Newstalk go into overdrive in an attempt to make their respective stations look as good as possible.
It is spinning as an art form, and the crew at Montrose are masters of it. Even if certain shows suffer a ratings decline, the PRs make it read as though audience attraction has never been better.