Published on
February 2, 2026

Vietnam, a country known for its vibrant culture, stunning landscapes, and rich history, has seen remarkable growth in its tourism industry over the past year. According to new data from Agoda, Vietnam’s travel trends in 2025 have soared, with both international and domestic interest reaching new heights. The country’s welcoming atmosphere and diverse travel experiences have made it a top destination for travellers worldwide. As Vietnam solidifies its position as a leading regional destination, the demand for both international travel to Vietnam and domestic exploration within the country continues to rise.

In 2025, Vietnam saw a record-breaking 21.2 million international visitors, marking a 20.4% increase from the previous year. This surge is reflective of improved connectivity, enhanced visa policies, and a growing range of travel experiences. With a 21% increase in international accommodation searches, Agoda has highlighted the country’s appeal to visitors, who are flocking to top destinations such as Da Nang, Ho Chi Minh City, and Phu Quoc.

Meanwhile, domestic travel within Vietnam is also gaining traction. Vietnamese travellers are increasingly exploring the beauty of their own country, with a 14% rise in domestic accommodation searches over 2024. Cities like Da Nang, Hanoi, and Ho Chi Minh City are seeing increased interest as people seek short breaks and local experiences. This trend is expected to continue in 2026, with nearly half of Vietnamese travellers planning to travel more within their own country.

Vietnam’s Top International Destinations

Agoda’s data reveals that Da Nang continues to lead the charge as the most popular international destination within Vietnam, with a 25% increase in accommodation searches. Other cities that are seeing significant growth include Ho Chi Minh City (+26%), Hanoi (+23%), and Phu Quoc (+49%). These destinations are becoming increasingly popular due to their unique blend of culture, modern amenities, and stunning natural beauty.

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  • Da Nang: Leading the way with a 25% increase in searches.
  • Ho Chi Minh City: A 26% rise in interest, showcasing its appeal to both business and leisure travellers.
  • Phu Quoc: The biggest growth at 49%, proving its popularity among tourists seeking tropical escapes.

A Growing Interest in Domestic Travel

Vietnamese travellers are also exploring closer to home. Domestic travel interest grew by 14% in 2025, reflecting a strong desire to uncover the local treasures Vietnam has to offer. This trend shows that Vietnamese citizens are eager to experience the cultural diversity and natural beauty of their own country.

  • Da Nang: Leading the rise in domestic travel with a 29% increase in accommodation searches.
  • Hanoi: A close second with 28% growth, highlighting its cultural and historical allure.
  • Ho Chi Minh City: A 17% increase, showing its continued popularity among domestic tourists.

Vietnam’s Growth as a Leading Regional Destination

Vietnam’s increasing popularity among international travellers and its growing domestic tourism sector reflect the country’s ability to adapt to changing travel trends. Improved connectivity, such as new flight routes and streamlined visa policies, has contributed to the country’s appeal. The collaboration between the government and travel platforms like Agoda has created a robust tourism ecosystem that continues to draw visitors from across the globe.

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As travel preferences evolve, Vietnam remains a top choice for many, offering everything from beachfront resorts and mountain retreats to cultural hotspots and urban adventures. With its rich heritage, diverse landscapes, and vibrant cities, it’s no wonder that Vietnam continues to be one of the most sought-after destinations in Asia.

Vietnam Travel in 2026: What’s Next?

Looking ahead, Vietnam’s tourism industry is poised for continued success. According to Agoda’s 2026 Travel Outlook Report, Vietnamese travellers are expected to favour domestic travel even more in the coming year, with a projected increase in local tourism as more people explore hidden gems within their own country.

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Agoda’s Mega Sale running from 14 to 28 February 2026 will offer exclusive deals for both international and domestic travellers, with up to 60% off on hotel bookings, special flash sales up to 70% off on 17 February, and exclusive deals on flights and activities. With these incentives, Vietnam is sure to continue attracting both local and international visitors throughout the year.