ⓘ Evan Blass, edited
Samsung Galaxy S26 prices might not change much in Europe
The Galaxy S26 Ultra might become cheaper, while the Galaxy S26 is expected to get significantly more expensive. According to a report, an industry insider disputes these leaks based on retailer data and points to a very different pricing strategy for Samsung’s Galaxy S26 flagship phones.
Final prices for the successors to the Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra (from $1,049 on Amazon) are still unknown, especially when it comes to the European market. According to earlier rumors and leaks from South Korea, Samsung is planning to keep its price level steady in the US to avoid losing market share to Apple. However, that does not automatically mean that European prices won’t change either.
Most recently, a Swedish retailer provided some prices, but due to currency fluctuations and different tax rates, these cannot be directly converted to Euro prices. According to this leak, the Swedish prices point to a cheaper Galaxy S26 Ultra, but a fairly noticeable price increase for the Galaxy S26 base model, not only because the 128GB variant has been discontinued. Now the Greek website Techmaniacs has also commented on the official prices for the Galaxy S26 series. This info supposedly comes from an industry insider.
The outlet emphasizes that Samsung has not finalized the prices for the Galaxy S26 and Galaxy S26 Plus, but Samsung reportedly does not want to raise the official list prices in Europe either. There could be minor price adjustments between storage variants, such as a slightly more expensive 256GB model and a slightly cheaper 512GB version. Significant price hikes for the Galaxy S26 or Galaxy S26 Plus are not realistic, even if the entry price could rise due to the missing 128GB model. The same applies to the Galaxy S26 Ultra, which might not become any cheaper or more expensive at all. That would mean the flagship phone will retail for €1,449.
As a young tech enthusiast with a history involving assembling and overclocking projects, I ended up working as a projectionist with good old 35-mm films before I entered the computer world at a professional level. I assisted customers at an Austrian IT service provider called Iphos IT Solutions for seven years, working as a Windows client and server administrator as well as a project manager. As a freelancer who travels a lot, I have been able to write for Notebookcheck from all corners of the world since 2016. My articles cover brand-new mobile technologies in smartphones, laptops, and gadgets of all kinds.
Translator: Enrico Frahn – Managing Editor Accessory Reviews, Tech Writer – 6239 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.