Home » Vietnam Travel News » Exploring Vietnam’s Thriving Tourism Sector: From Phu Quoc to Hanoi, Top Destinations Leading the Way to Twenty-Five Million Visitors by 2026 – Everything You Need to Know About the Country’s Ambitious Plans
Published on
February 4, 2026
At the ASEAN Tourism Forum (ATF) 2026, Vietnam showcased its dynamic tourism vision for the future, blending rich heritage, natural beauty, and progressive policies aimed at making it an even more attractive destination. With a target of 25 million international visitors in 2026, Vietnam’s tourism strategy is built on both its timeless charm and its ambitious growth goals. The country is rapidly evolving into one of Southeast Asia’s most sought-after tourist destinations, offering everything from cultural treasures and lush landscapes to luxury resorts and adventure-filled activities. For travelers, this growth opens up a wealth of diverse experiences waiting to be discovered in both well-known and off-the-beaten-path locations.
Vietnam’s Strategic Push for Tourism Growth at ATF 2026
At the ASEAN Tourism Forum (ATF) 2026, Vietnam made its mark as a tourism hub with an exciting outlook for the future. Spearheaded by officials from the Vietnam National Authority of Tourism, the country unveiled a roadmap that combines modern infrastructure, sustainability, and cultural preservation to create an appealing destination for international tourists. With Vietnam’s post-pandemic recovery gaining momentum, the country is witnessing rapid tourism growth, surpassing previous records and positioning itself as an increasingly competitive destination in the Southeast Asian region.
Vietnam has set an ambitious goal to attract 25 million international visitors in 2026, reflecting a bold and optimistic outlook for the future of the tourism sector. After welcoming 21.2 million visitors in 2025, this represents a significant leap, reinforcing the country’s rising profile as a global travel destination. The government’s strategic focus on improving tourism infrastructure, streamlining visa policies, and promoting diverse tourism products has played a key role in this success.
Vietnam’s Diverse Tourism Appeal: A Nation of Varied Experiences
Vietnam’s tourism offerings are as diverse as its landscapes, with something for every type of traveler. The country is home to eight UNESCO World Heritage Sites, each telling a story of Vietnam’s deep cultural and historical roots. From the ancient streets of Hanoi to the majestic imperial city of Hue, and the famous Ha Long Bay, Vietnam’s historical and cultural appeal draws tourists looking to immerse themselves in the nation’s rich heritage.
Advertisement
Advertisement
The country’s natural beauty is another powerful pull for tourists. Vietnam’s eco-tourism offerings are unrivaled, from the majestic mountains of Sapa to the lush jungles of Phong Nha-Kẻ Bàng National Park, home to some of the world’s most fascinating caves. Nature lovers can explore the country’s mountains, rivers, caves, and beaches, all while enjoying an emphasis on sustainable tourism practices that promote responsible travel and protect the environment.
For those who seek relaxation, Vietnam’s beaches and islands, like Phu Quoc, Da Nang, and Nha Trang, promise a tropical escape. These coastal destinations offer an impressive mix of luxury resorts, water sports, and vibrant nightlife. Whether lounging on a serene beach, indulging in culinary delights, or taking part in adventure sports, Vietnam’s islands cater to a wide range of interests.
Advertisement
Advertisement
Vietnam’s Rising Status as a MICE Destination: A Hub for Business Tourism
Alongside its leisure tourism offerings, Vietnam is increasingly being recognized as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. Major cities like Hanoi, Ho Chi Minh City, Da Nang, and Phu Quoc, the upcoming host of APEC 2027, have invested heavily in state-of-the-art convention centers and event spaces to cater to international conferences, exhibitions, and corporate events. These investments position Vietnam as a world-class venue for business tourism, adding another layer to its diverse tourism profile.
A Strong Visa Policy: Making Vietnam Accessible to the World
Vietnam’s tourism strategy is built on improving access to the country, with a key focus on a favorable visa policy. The country’s visa exemptions and streamlined visa processes have made it easier for international travelers to visit, contributing to an increase in tourism from around the world. With travel-friendly policies, combined with enhanced safety standards and a reputation for warm hospitality, Vietnam is well-positioned to attract global visitors who are eager to explore its diverse offerings.
Advertisement
Advertisement
Travelers’ Guide: What to Expect When Visiting Vietnam
For travelers planning a trip to Vietnam, there are numerous things to consider to make the most of the experience. Here are a few tips to enhance your journey:
- Cultural Etiquette: Vietnam’s rich cultural heritage means visitors should be respectful of local customs and traditions. When visiting temples or historical sites, it’s important to dress modestly and show respect to the local culture.
- Best Time to Visit: Vietnam’s climate varies depending on the region. The best time to visit the northern regions like Hanoi and Sapa is during the fall or spring months, while the southern regions, including Ho Chi Minh City and Phu Quoc, are ideal year-round.
- Must-See Destinations: For culture, visit Hanoi’s Old Quarter and the Imperial City of Hue. Nature lovers shouldn’t miss Ha Long Bay and Phong Nha-Kẻ Bàng National Park, while those seeking relaxation should head to Nha Trang or Phu Quoc for beach escapes.
Vietnam’s unique mix of heritage, nature, and modern amenities offers a travel experience like no other, and as the country continues to grow as a global tourism leader, visitors will only find more opportunities to explore and enjoy.
In Summary: Vietnam’s Tourism Growth Offers Limitless Potential
Vietnam’s tourism sector is thriving, with its ambitious plans for 2026 and beyond positioned to elevate the country as a global tourism powerhouse. With its rich cultural heritage, stunning natural landscapes, and modern infrastructure, the country offers something for everyone. From cultural explorers to beach lovers and business travelers, Vietnam’s diverse offerings make it a destination worth exploring. With a continued focus on sustainable tourism, enhanced visa policies, and a reputation for hospitality, Vietnam is set to achieve its goal of 25 million international visitors by 2026.
For those seeking a unique, vibrant, and unforgettable travel experience, Vietnam is an exciting destination with endless possibilities.
