Photo: TheStewartofNY/WireImage
One thing about Reese Witherspoon? She is going to get women into male-dominated spaces. And if those spaces are an environmentally disastrous, creative wasteland designed to eliminate the human touch from art? Well, they could still use a feminine touch. The actress recently told Glamour that it’s “so important that women are involved in AI” lest they be left behind by the filmmaking industry.
Witherspoon and her The Morning Show co-stars are on the cover of Glamour this month to promote the show’s upcoming fourth season, and during her interview Witherspoon spent a lot of time talking about AI. The actress brought it up herself when asked how she avoids burnout in an ever-changing industry.
“I’m a very hard worker, and I like to change and adapt to new structures and new environments. I’m always looking forward to how media is evolving and how I can help be part of bringing women along in those emerging industries,” Witherspoon said. “And now we’re doing it with AI. It’s so, so important that women are involved in AI … because it will be the future of filmmaking. And you can be sad and lament it all you want, but the change is here.”
The actress added that there will “never be a lack of creativity and ingenuity and actual physical manual building of things.” “It might diminish,” she noted, “but it’s always going to be [of] the highest importance in art and in expression of self.” Hmmm.
Siding with the diminishment is not an amazing look, but it seems that Witherspoon is wholly committed to Team AI. She told the magazine that she uses AI tools “every day” for different tasks. “I use search tools, like Perplexity, every day,” Witherspoon said, “I use Vetted AI. Like, if you’re buying a blender, it’ll show you six different blenders and also recommend the best product.” For about 20 more seconds of your time, you can Google “best blender 2025” and get the same thing without contributing to the depletion of the world’s water supply, but go off.
Witherspoon didn’t stop there, going on to sing the praises of her AI assistant. “Simple AI is an AI assistant that can be really helpful for anyone out there who doesn’t want to have to make a doctor’s appointment because you don’t want to sit on hold or deal with the problems of navigating hospital systems,” she said, sounding a lot like she might be angling for a seat on the board.
This is not the first time Witherspoon has gone all-in on gender equality in the latest tech innovations. In 2022, her production company announced it would be partnering with a women-focused NFT collective to adapt the crypto-backed images into TV and movies. So far, nothing has come out of that partnership, but maybe Witherspoon’s foray into AI will be more fruitful. I look forward to the season of Big Little Lies where everyone looks a little too smooth and Nicole Kidman has a sixth finger. That’s feminism.
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