It’s the hidden cost of artificial intelligence that has hardly been questioned, until now. But the surging use of autonomous agents is leading to greater scrutiny of how big companies are using AI tools – and whether the increase in efficiency is worth the cost of the technology.

That cost is not only the expense of rolling out of AI tools, and training staff how to use them, but also the need for tokens, a basic unit that measures how much data is processed through models such as Anthropic’s Claude.

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