Opening Ceremony And “La Vénus Electrique” (The Electric Venus) Screening - The 79th Annual Cannes Film Festival

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Demi Moore thinks that fighting AI’s encroachment into Hollywood is a losing battle, so the industry would be better off embracing it. In her own words, “against-ness breeds against-ness,” and she intends to “yes, and” her way through the AI era instead.

At the Cannes Film Festival jury press conference on Tuesday, Moore was asked about AI’s role in the film industry today and if it should be better regulated. Her response echoed what we often hear from AI defenders — that it is essentially a fait accompli. “I always feel that against-ness breeds against-ness. AI is here,” she said. Fighting it, she claimed, “is a battle that we will lose.” Instead, Moore proposed finding ways to work with the technology, while acknowledging that there is “probably not” enough regulation.

There is a growing cohort of famous women who are touting AI as a sort of new frontier for feminism. It includes several of Moore’s contemporaries such as Reese Witherspoon, Sandra Bullock, and Natasha Lyonne, who have all suggested finding productive uses for the technology. At Cannes, Moore added an additional argument to the conversation. “The truth is there really isn’t anything to fear because what it can never replace is what true art comes from,” she said. “Which is not the physical, it comes from the soul.”

The thing is, AI may not be able to create true art, but that doesn’t mean it’s not going to try.

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