LinkedIn is increasing efforts to limit the spread of low-quality AI-generated content on its platform, as the professional networking site responds to growing concerns over automated posts and fake profiles.
In a statement, the platform said the rise of what it described as ‘AI slop’ – low-effort AI-generated content that appears polished but lacks original perspective or substance – is making it harder to maintain authentic professional conversations online.
“While AI can be a helpful tool for refining language, we’re seeing a rise in what many call ‘AI slop,’ content that is low-effort, AI-generated content that may sound polished on the surface but lacks any real unique perspective or substance,” the platform noted.
It is introducing technology systems developed with its editorial team to identify generic or repetitive AI-generated content. The systems are trained to detect signals of content that lacks perspective, context or expertise, even if it appears polished.
The measures will also target comments created and posted at scale using automation tools with little or no human involvement, as well as responses that restate original posts without adding new information.
The content that appears to be AI-generated and lacks clear perspective will be less likely to be distributed widely beyond a user’s immediate network.
Early testing showed its systems were correctly identifying generic content 94% of the time. Users have already reported seeing fewer such posts in their feeds.
The platform is expanding the visibility of verified users across the platform as part of efforts to address fake profiles and automated accounts.
The updates are intended to support more authentic conversations and interactions between professionals on the platform.