Rising costs and component shortages lead some brands to slash outlook by up to 30%
Smartphones on display at a Xiaomi retail shop in Beijing on March 16. Several Chinese handset makers are lowering shipment targets this year. (Photo by Tomoki Mera)
CHENG TING-FANG and LAULY LI
TAIPEI — Major Chinese smartphone makers including Xiaomi, Oppo and Vivo have told suppliers they will again cut shipment targets for this year — some by up to 30% — as rising costs and unprecedented component shortages continue to weigh heavily on the market, multiple sources briefed on the matter told Nikkei Asia.