Never miss an important update on your stock portfolio and cut through the noise. Over 7 million investors trust Simply Wall St to stay informed where it matters for FREE.

  • PayPal Holdings (NasdaqGS:PYPL) is increasing its focus on buy now, pay later, making it a key part of its branded checkout offering.

  • The company aims to use BNPL to attract new customers and help merchants lift basket sizes.

  • This shift comes as BNPL usage continues to change and remains an underpenetrated part of PayPal’s broader payments platform.

For investors tracking PayPal Holdings, the renewed push into BNPL comes with the stock at $45.65 and recent short term gains, up 3.6% over the past week and 10.6% over the past month. Those moves sit against a weaker backdrop, with the share price down 21.5% year to date and lower over 1, 3 and 5 year periods. This context illustrates how the market has been reassessing the company.

BNPL is now being treated as a core tool for PayPal to draw in more users and deepen its role at checkout, which may affect how the business develops from here. As the BNPL sector continues to evolve, investors will be watching how PayPal’s focus in this area relates to user engagement for both consumers and merchants.

Stay updated on the most important news stories for PayPal Holdings by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on PayPal Holdings.

NasdaqGS:PYPL Earnings & Revenue Growth as at Jul 2026 NasdaqGS:PYPL Earnings & Revenue Growth as at Jul 2026

📰 Beyond the headline: 1 risk and 3 things going right for PayPal Holdings that every investor should see.

Quick Assessment

  • ✅ Price vs Analyst Target: PayPal trades at US$45.65 versus a consensus target of about US$51.17, roughly 12% below that level.

  • ✅ Simply Wall St Valuation: Shares are described as trading about 64% below an estimated fair value, pointing to a marked discount.

  • ✅ Recent Momentum: The stock is up 10.6% over the past 30 days as the market reacts to recent developments.

There’s only one way to know the right time to buy, sell or hold PayPal Holdings. Head to Simply Wall St’s company report for the latest analysis of PayPal Holdings’s Fair Value.

Key Considerations

  • 📊 The BNPL push positions PayPal to use its existing payments platform to attract more checkout volume and new users.

  • 📊 Watch how BNPL adoption affects transaction growth, credit performance and whether it supports the current low P/E of about 8 versus an industry average of about 16.

  • ⚠️ A key flagged risk is that earnings are forecast to decline by an average of 1.6% per year over the next 3 years, which could limit how BNPL contributes to overall profit.

Dig Deeper

For the full picture including more risks and rewards, check out the complete PayPal Holdings analysis. Alternatively, you can check out the community page for PayPal Holdings to see how other investors believe this latest news will impact the company’s narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include PYPL.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com