Kapiva has launched a campaign for its Shilajit Gold Resin featuring brand ambassador Tiger Shroff. Titled ‘Build Naturally’, the campaign positions the product as a science-backed supplement for gym-goers.
The campaign film features Tiger Shroff alongside a doctor and references the company’s clinical study on Kapiva Shilajit Gold. It highlights the product’s role in strength training and natural bodybuilding while seeking to broaden perceptions of Shilajit beyond its traditional association with sexual health.
Ameve Sharma, founder and CEO, Kapiva said: “Shilajit has been one of Ayurveda’s most powerful and most misunderstood herbs. At Kapiva, we are the first brand in this category to actively challenge the sexual health connotation that has kept Shilajit away from the gym community for years.
Our clinical study gave us the evidence to make that case credible, 30% heavier lifts, 40% free testosterone improvement, in 60 days on Indian men. This campaign is our commitment to bringing Shilajit to the mainstream as the natural gym supplement it has always deserved to be.”
The campaign will run across Kapiva’s digital platforms, Connected TV and OTT services.