6 ChatGPT prompts that write expert LinkedIn posts in your unique voice
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LinkedIn is changing. The old rules are gone, and your ten years of being on the platform count for zero. Unless you learn the new rules, you’re falling behind. And using AI won’t help, unless you know what you’re doing.
LinkedIn now punishes posts that read like a machine wrote them. A post built from a lazy prompt gets scrolled past in under three seconds, and that dead dwell time tells the algorithm to stop showing it.
But used well, ChatGPT does the opposite. These prompts build on each other, teaching it your voice, your rules, and what your audience responds to, until it writes posts that sound like you.
I grew my LinkedIn to 57,000 by posting things only I could write. Here are the six prompts that create a system you can reuse for every post.
How to use ChatGPT to write LinkedIn posts in your voice, on repeatGet the raw material out of your head
Most posts fail because they start from nothing. Ask ChatGPT for a post about leadership and it writes something true of every company on earth. Make it interview you, and you get back a page of specifics no one else could write. No one wants generic. Everyone wants you.
“You are interviewing me for a LinkedIn post. Ask me ten questions, one at a time, about a specific thing that happened in my work this month. Do not write anything until I have answered all ten.”
For maximum efficiency, dictate the answers back using Wispr Flow. Stay messy, unhinged and human.
Turn your best posts into a set of voice rules
ChatGPT writes like the average of everyone unless you teach it who you are. Give it your best posts and have it work out the rules of how you write, so every future post starts from your voice instead of its own. Crank up the uniqueness. Don’t try to fit in.
“Here are five of my best LinkedIn posts. Study them and write a set of rules that describe how I write: my sentence length, my tone, how I open, how I close, the words I use and the words I avoid. Save these as my voice rules and apply them to everything you write for me from now on.”
Add the signs of AI writing to your do-not list
Readers spot AI writing fast, and LinkedIn favours the obviously human signals they respond to. Feed ChatGPT the things that give it away and have it include them in your rules, so it never writes another one. Don’t let anything enter your posts that you wouldn’t say out loud.
“Here is a list of the signs that writing was generated by AI. Read it and add every one to my rules as things to avoid. From now on, never use any of them in anything you write for me.”
Make it insist on specific details
Specifics are the thing a model cannot invent. A consultant who says she cut a client’s reporting from six hours to twenty minutes gives the reader something to picture. Add a rule that every post has to earn its place with one real detail taken from a real case study. Don’t make information up.
“Add this to my rules: every post must include one specific number, name, or moment from my real experience. Before you write any post, ask me for that detail and build the post around it.”
Work out what your audience actually responds to
A post nobody argues with is a post nobody sees, so do not be afraid to ruffle a few feathers. Have ChatGPT study what already works for you and turn it into rules for the posts your audience reacts to. You want to hit a nerve with your writing. People make buying decisions based on their emotions.
“Look at my posts that got the most comments and saves. Work out what they have in common: the hooks, the opinions, the structures that made people respond. Turn that into a set of rules for what my audience reacts to, and add it to everything you write for me.”
When you have done all this, run the prompt that writes your posts
By now ChatGPT has your raw material, your voice rules, the AI signs to avoid, the specifics rule, and the rules for what your audience responds to. This prompt turns all of it into posts, and into a system you keep for good.
“Using my raw material, my voice rules you have collated, the AI signs to avoid, the specifics rule, and my audience-response rules, write me three LinkedIn posts in my style. Show me all three and ask which one to develop before you finalise anything. Then write this whole process up as a step-by-step SOP I can paste back to you to run every time.”
How to make ChatGPT write LinkedIn posts in your voice every time
ChatGPT is only as good as what you put into it. Feed it your raw material, your voice, and the rules for what your audience wants, and it writes like you on your best day. Run these six once and you keep the system, writing posts in your voice every week without starting from a blank page again.
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