Soju brand Jinro has created a K-pop-inspired global limited edition of its most popular international liqueur, Green Grape.
Jinro K-pop Star Toad Green Grape will be available worldwide
The limited edition release aims to expand the universe of Jinro’s mascot, the Toad, in line with K-pop’s growing global popularity.
Under the banner K-pop Star Toad Green Grape, the release was designed to enhance the brand’s mass appeal and modern image amid increasing international interest in South Korean culture.
Sporting K-pop-inspired attire, the Toad comes in green and pink variants.
Jung-ho Hwang, head of overseas business at Hite-Jinro, said: “The ‘K-pop Star Toad’ limited edition was developed to tap into the globally beloved K-pop phenomenon, aligning with our commitment to expanding the Jinro brand in the global mainstream.
“Through the synergy of K-culture and our signature Toad mascot, we aim to enhance Jinro’s brand competitiveness and elevate its presence worldwide.
“Moving forward, we will continue to introduce diverse initiatives that build on our heritage and make Jinro a familiar favourite for consumers around the world.”
The launch comes just over a month after Jinro appointed BTS star V as its global ambassador. The K-pop icon starred in the brand’s global campaign, ‘My Favorite Jinro’, in July.
Jinro Green Grape is the brand’s most popular flavoured soju, bottled at 13% ABV.
To celebrate the launch, the soju brand is launching an interactive campaign that invites consumer participation across global markets.
The company will hold a ‘Message Challenge’ promotion featuring alphabet letters from A to Z printed on the underside of the bottle caps. Consumers can collect and arrange the caps to create personalised messages, which they can then share on social media.
Additionally, to mark the limited edition launch, Jinro will introduce exclusive promotional merchandise. Two collectable items will be released: a ‘K-pop Star Toad’ figurine and a limited edition microphone shaped like a bottle.
Jinro is the world’s best-selling spirits brand, according to The Brand Champions 2026 report.
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