Aug 23 (Reuters) – Nvidia is in talks to invest in Perplexity as part of an equity ‌funding round that would value the AI startup ‌at more than $30 billion, The Information reported on Sunday, citing people ​with knowledge of the discussion.

The funding round would increase Perplexity’s valuation by more than 50% from its previous financing a year ago, according to the report.

Perplexity’s annualized revenue has ‌risen to more ⁠than $750 million from less than $250 million at the start of the year, the report said. ⁠Part of the revenue growth has been driven by Perplexity Computer, a cloud-based AI agent used by professionals to ​automate ​computer-based tasks, the report added, ​citing people familiar with ‌the matter.

Perplexity declined to comment on the Information report, while Nvidia did not immediately respond to a request for comment.

The Information reported in September last year that Perplexity had finalized a $20 billion valuation.

Earlier this year, Perplexity signed ‌a $750 million agreement with Microsoft to ​use its Azure cloud service, according ​to a Bloomberg ​News report.

Perplexity is planning to go public ‌in 2028 regardless of how ​the market receives ​the listings of Anthropic and OpenAI, CEO Aravind Srinivas told CNBC in an interview in June.

The ​startup’s high-profile backers, ‌along with Nvidia, include Amazon founder Jeff Bezos ​and Japan’s SoftBank Group.

(Reporting by Rishabh Jaiswal in ​Bengaluru; Editing by Janane Venkatraman)