Friendly character will help with everything from navigation to brainstorming
Sony created Wichef, a talking rabbit-sheep character, especially for AI applications. (Photo by Keigo Yoshida)
KEIGO YOSHIDA
August 25, 2026 05:02 JST
TOKYO — Sony Group plans to offer an in-car artificial intelligence agent featuring an original character as early as fiscal 2027, aiming to carve out a position in the emerging market for in-vehicle entertainment amid the transition to autonomous driving.