How protein is muscling its way into India’s grocery basket – from gym fuel to kitchen staple, one meal at a time
Protein is moving beyond gym culture and into everyday Indian diets, with younger consumers, health-conscious eating and a growing range of protein-focused foods reshaping what lands on the plate. As companies turn protein into a selling point across milk, yoghurt, paneer, snacks and beverages, the question is no longer just how much protein Indians need, but how much they are willing to pay for it.
