CEO Jason Wenk says Altruist’s AI ‘Hazel’ is ready for its second act, a financial planning service that will blow away the market with one big caveat — advisors must be ready to provide PDFs, if rivals refuse API access

Planning Software Price Comparison

• eMoney offers three core software packages, its goals-based “Plus” package for $2,600 annually per advisor; its up-scale cash-flow analysis “Pro” system for $4,100 annually, per advisor, and its high-end goals and cash-flow software, “Premier,” for $5,000 annually per advisor.
• MoneyGuidePro splits its software similarly, separating goals-based planning from cash-flow and estate planning into two packages, “MoneyGuide” for $2,000 annually per advisor, and “Wealth Studios” for $2,500 annually per advisor. It also sells an all-in-one package, “Platform” for $3,000 per advisor, per year.
• RightCapital also offers three tiers, but includes both cash-flow analysis and goals-based planning in its “Basic,” for $1,800 annually per advisor. Its “Premium” tier includes automated account aggregation and tax planning tools for $2,520 annually, per advisor. Its “Platinum” tier includes further customization and workflow automations for $3,060 annually per advisor.
• Hazel costs $720 per year for its basic “AI” chat, analysis, note-taking, and chart-building software. But its price rises swiftly thereafter. Adding tax planning capabilities hikes Hazel’s fee 267% to $1,920 annually per advisor, and bolting on its planning capabilities lifts its annual per-advisor fee 188% to $3,600 per year.