With “New Trick,” however, she shifted into a different gear. “Ultimately, we successfully wrote something so not sad, and I think it is possibly the cutest thing we’ve ever made together… Maybe ‘Apt.’ is the cutest, but y’all can judge that for me!” Rosé teases. “I loved being that girl and channeling that energy in the studio, which felt as if I was channeling that girl into myself. The energy and thrill it was giving me, I was so excited to share that with the world.”
Photo: Kenneth Cappello
Appropriately, the track also called to mind for Rosé the pop-rock songs that soundtracked Apple ads in the aughts (think: “Are You Gonna Be My Girl” by Jet or “Music Is My Hot Hot Sex” by CSS). And the “Shot on iPhone” campaign has its own notable pop bona fides: other participating artists have included Olivia Rodrigo, for her “Get Him Back!” visual; Lady Gaga, for “Stupid Love”; and The Weeknd, for “Dancing in the Flames.” “I always admired all the incredible videos that were shot on iPhones, and all of Dave’s incredible work, growing up,” Rosé says.
“New Trick” is out in full on September 17—but fans will have to wait a little longer for the first single from Rosé’s as-yet-untitled sophomore album, due out at some point in 2027. “I’ve been working on new music for quite some time now, and I’m still in the process of finding the perfect fine line between the world I want to create, how much of that expresses who I am today, and who I, personally and as a musician, am evolving into,” she says. “I’m excited to see where this journey continues to take me, what sort of sound resonates [with] me, and to introduce a new era of my music next year.” In other words, only time will tell what other tricks Rosé has up her sleeve.