Indian tourist visits to the United States fell 15% in August compared to the same month last year, according to provisional data from the National Travel & Tourism Office (NTTO). This marks the third consecutive month of decline, following an 8% drop in June and 6% in July, as tensions between the US and India intensified over tariffs, Russian oil purchases, and claims over a ceasefire between India and Pakistan. The decline could cost American businesses an estimated $340 million in visitor spending this summer.
The broader summer period saw Indian tourists taking roughly 10% fewer trips to the US compared to last year. By contrast, the same period in 2024 saw strong growth, with visits up 35% in June, 26% in July, and 9% in August year-on-year. Trade and diplomatic friction between the two countries, including US President Donald Trump’s 25% reciprocal tariff on Indian goods, likely contributed to the drop.
Indian tourists are particularly valued for their high spending. In 2024, each visitor spent an average of $5,200 per trip, nearly three times the global average of $1,802. India is also the fourth-largest source of inbound tourists to the US, after Canada, Mexico, and the United Kingdom.
Earlier this year, US tourism officials made a concerted effort to attract Indian travelers. Brand USA conducted its largest-ever sales and media mission in Hyderabad in January, bringing 48 US companies and 67 exhibitors. Surveys at the time showed 86% of Indian travelers were likely to visit the US within two years. However, recent geopolitical developments appear to have dampened that enthusiasm.
Despite ongoing trade talks, no bilateral agreement has yet been reached. India’s chief economist expects the US to eventually reduce its tariffs on Indian goods, Reuters reported.
India’s outbound tourism is among the fastest-growing in the world, fueled by a rising middle class. Indian travelers are projected to spend $144 billion annually on international travel by 2030, and destinations worldwide are competing to attract them. Yet the US faces challenges: Indian tourists must wait an average of four months for a visa, compared to roughly three weeks for the United Kingdom and four to six weeks for Canada.
The decline in Indian visitors underscores how geopolitical tensions and policy barriers can directly affect tourism revenue in a major global market.