The Gist
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Sydney Sweeney is starring in her latest fashion campaign, this one with HeyDude, a brand Sweeney is personally a fan of.
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The brand released two new images from its latest campaign, which show the actress sitting on a stool wearing a suede jacket.
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As her professional life booms, Sweeney is still exploring a romance with Scooter Braun, who she went out to dinner with in Brentwood on September 24.
Following seemingly endless buzz surrounding her American Eagle denim campaign, Sydney Sweeney’s latest fashion campaign has arrived—and it’s with HeyDude, a brand Sweeney has been a fan of since last year.
The actress appears in two new images for the brand’s latest campaign, posing on a tall stool and modeling a suede jacket and HeyDude’s Austin Lift style. In the first image shared, Sweeney throws her head back in laughter as she balances on the stool with her knees up to her chest; in the second, her legs are crossed as she looks off camera into the distance.
Per Page Six, Sweeney first partnered with the company last summer “in an effort to introduce a younger generation to the brand.” Since then, she’s appeared in multiple video and print ads for the company, the outlet reported.
HeyDude/Instagram
Sydney Sweeney in her campaign for HeyDude
In addition to her films and multiple brand deals, following her breakup earlier this year with former fiancé Jonathan Davino, Sweeney seems to be moving on in her personal life. On September 24, Sweeney and Scooter Braun were spotted having a meal together at trendy Italian restaurant Jon & Vinny’s in Brentwood, per Us Weekly, three months after the pair were initially seen spending time together at the Venice, Italy nuptials of Jeff Bezos and Lauren Sánchez Bezos back in June.
Us Weekly reported that Sweeney is “not exclusively dating anyone right now, but is having fun with Scooter,” with a source adding, “It’s not serious” and that Sweeney “is dating around and in her single era without having any pressure.”
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Sydney Sweeney on June 4, 2025.
Braun—who split from ex-wife Yael Cohen in 2022, with whom he shares three children—is apparently “very into” Sweeney and “has been trying to see her in between her work commitments,” the insider added.
Sweeney and Braun reportedly spent Labor Day weekend together earlier this month in Lake Tahoe as they “continue to get to know one another,” an insider told People.
“He’s loving spending time with her and seeing where things go,” a source said. The outlet reported that the two might have already had “something going on already” before they met up at the Bezos wedding in June.
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Sydney Sweeney in Venice, Italy on June 27, 2025.
“Syd was intrigued—Scooter’s a charmer,” an insider added. “He’s confident, but also sweet and very attentive. He’s not really her type, but she enjoyed the attention.” The source added that Sweeney—who just broke up with Davino in March—is “not looking to get wrapped up in another relationship.”
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Sydney Sweeney on September 5, 2025.
“She’s been clear about her goals for this year—it’s all about her career,” the source continued. “She’s ambitious and very focused. She wants to make the most of every work opportunity that comes her way.”
Sweeney confirmed her single status in a May interview with The Times, telling the outlet, “I’m learning a lot about myself, spending more time with my friends. And I’m loving it.”
Read the original article on InStyle